First used in 1992, the web banners have evolved rapidly in the most innovative ways as a form of advertising since then. They come in several sizes and forms, like static banner, and flash banner which is animated. Banners serve much the same purpose as print ads with the added advantage of being linked to the advertiser’s site.
Banners are the main form of advertising for click ads, and affiliate programs.
Text links are not renowned but related to the banner ads, with no graphics, and serving pretty much the same purpose such as the banners.
A typical banner ad
Common sizes for banner ads are:
i. Full Banner: 468 by 60
ii. Half Banner: 234 by 60
iii. Micro Button: 80 by 15
iv. Micro Bar: 88 by 31
v. Button 1: 120 by 90
vi. Button 2: 120 by 60
vii. Vertical Banner: 120 by 240
viii. Square Button: 125 square
ix. Leader board: 728 by 90
x. Wide Skyscraper: 160 by 600
xi. Skyscraper: 120 by 600
xii. Half Page Ad: 300 by 600
1. Give away freebies: The most common methods that work is to forcefully make people sign up and give their details so as to give out free gifts. These free gifts should preferably be digitally downloadable. It should be automatically downloadable, to cut off any hassle.
Such free gifts are generally: E-books on subjects like: o Self help
o ‘How to’ topics
o ‘7 Secret tips’ type topics
o Business/career tips
o Internet business related
o Stress management
o Relationship development
o Health/fitness
o Travel
o Child care
Software products of small niche utility, like mail management.
Games
Video
Music
2. Disable some features for non members: While making your website, make an option for signing in. This means visitors have to become members to use all the features i.e. they will have to sign in to use the features. Non members should be allowed to see everything, but should not be allowed to use all features. If your website has appealing material, visitors will view everything and ultimately sign up.
This way you can get paid members too!
3. Allow a trial, create an addiction: Most of the times give a 30 day trial period to your users. After 30 days if they want to use all the features, or the software, they will have to sign up, may it be with payment. This will definitely work.
4. Offer discounts to members: You must showcase two types of rates for your products and services. One should be for the members; and the other for non members. This difference of rate will automatically make your visitors sign up.
NEW DELHI: Not just the economy even the US newspaper industry is going through tough times these days. Shrinking circulation, dwindling
advertising revenues, growth of the internet edition and rising newsprint prices have together put pressure on their margins. Even the best and most established US newspapers are feeling the heat.
To cope with the pressure, most newspapers have adopted various cost cutting measures. From reducing global coverage, cutting down the number of pages, streamlining resources and cutting excess jobs, they are trying out all kind of combinations to stay ahead. Now, the industry is also contemplating outsourcing some work outside the country to reduce costs.
The trend started a few years ago, as some US-based newspapers offshored their editorial work to India. In the next five years, offshoring is expected to gain traction.
According to a study done by Pune-based research firm ValueNotes, the offshore opportunity from newspaper publishers (including both the US and UK) is estimated to be around $3.5 billion.
It’s expected to reach $12 billion by 2012. The number of people employed in this industry is also likely to cross 5,500. Interestingly, the overall publishing outsourcing industry too has been growing fast in India for some years now.
There are over 100 vendors in this space. What’s more, revenues from Indian publishing offshoring is slated to grow from $444 million in 2006 to reach $1.46 billion in 2010. An estimated 26,000 people work in this space and the number is likely to grow to 74,000 by 2010. Most (96%) of the India-based vendors have capabilities to service the academic publishing segment. But newspaper outsourcing is different. And its this space that’s gaining ground now. As of now, only the top Tier 1 newspapers from the US are offshoring. Their work is largely limited to ad production services.
However, as the space matures, Tier 2 and Tier 3 publishers too are expected send a wide range of work to India. Since its still in the early stages, only a few service providers are active in India. According to ValueNotes research, the total number of people employed in the newspaper outsourcing industry is around 2,300, as of July 2008. However, there is a scarcity of ‘end-to-end’ service providers. And as the space grows vendors are expected to build complementary capabilities to achieve this objective.
However, as the space matures, Tier 2 and Tier 3 publishers too are expected send a wide range of work to India. Since its still in the early stages, only a few service providers are active in India. According to ValueNotes research, the total number of people employed in the newspaper outsourcing industry is around 2,300, as of July 2008. However, there is a scarcity of ‘end-to-end’ service providers. And as the space grows vendors are expected to build complementary capabilities to achieve this objective.
1. Co-registration leads Co-registration leads are better known as the commercial leads that are available on sale from leads traders. There are plenty of leads sellers who deal in such co-registration leads. They sell leads in several packages and at the same time promise to deliver general or targeted leads on demand, and in packages of 10,000, 100,000 or 500,000 leads.
They usually get these leads from the other small traders, or websites who sell them their own list. These sites build lists using various methods, like offering free e-books if visitors sign up the squeeze page. The list of hundreds of such sites are purchased by commercial leads traders, and compiled into general or categorical lists, which are sold to buyers on payment.
Here are some of the vendors of commercial leads, or co-registration leads:
Although, it is a good idea to be cautious while purchasing the co-registration leads, as sometimes unknowingly you might be drawn into a scam. Understand the 3 points that you should be careful about:
Scams with co-registration leads you should be careful about o You paid good money to buy leads, you are getting visits, but not sales: The leads are fake, which means, they are not names and addresses of genuine people. Some times, children over the age of 13 are hired by the leads sellers to click on your email and visit your site. Needless to say these fake visitors will not generate any sales.
o Your hosting service provider has shut down your site: Most of the people unknowingly pay the spammers for illegal spam lists, thinking them to be genuine lists. The spam lists include email addresses of people who have opted out of the list; meaning, they prefer not to be mailed. If you mail these people, your site may get flagged and shut down. If your e-mailer cannot produce the IP address along with date and time stamp for each name he mails to, he does not have an opt in list. And this is how you can be on the safer side!
o You sent 2 million emails, but did not get a single response: If you outsource your email campaigns to the service providers, it may often happen that they do not carry out your campaign, even after receiving the payment from you. Due to which you do not get a single response. It is better to (a) go for a deal with the outsourcing company, where you want a fixed number of guaranteed conversion sales rather than a fixed number of emails sent out; (b) send the emails yourself, after creating your own list.
2. Website opt in box It is the most simple, clean, and honest way to generate your own leads. There is no reason or any doubt about if whether you are being sold illegal leads or whether the leads will land you in trouble. These are your very own leads that your visitors have voluntarily offered you, by opting in to your newsletter list.
In all the sites which are of 5 pages, there is an option where you can subscribe to the site or even become a member. The members get the privileges over the non members; like to post in the forum one has to be a member. Non members can read the forum but cannot interact. This encourages the visitors to become opt in members by giving their details. This allows them to sign in, and allows you to legally send them newsletters announcing your very tempting offers.
It may be time consuming, but is a good way of list building.
3. Squeeze pages The squeeze pages are better known as the landing pages, which are there for people to just collect the names and email addresses of visitors, in exchange of giving a free gift like an e-book which is essential. This is quite common in small websites. Some small websites have nothing except just a squeeze page. The content is kept to the least for avoiding distraction.
Here is an example of a squeeze page to understand it more:http://www.adsense-secrets.com/ .
Although the content is less, still people gather on these sites and even provide with their email addresses in the greed of getting the much hyped free e-book. The email addresses collected in this method is compiled into a sizeable list.
Squeeze pages are a simple method of list building than website opts in box, just because of the minimum content and the free gift exchange.
Ways to get visitors 1. Writing articles: The search engines and human visitors like the unique content. Articles are a splendid way to draw visitors. Articles on interesting topics like self help, or self development can be the way to go about, or you might try specific topics.
2. Posting in Ezines: Posting the content or articles in popular ezines is one of the good ways to get visitors. People come to popular ezines like http://ezinearticles.com in search of information and knowledge. Your info-rich article that also highlights your site and links to it is a sure success formula for drawing the attention from the crowd.
3. SEO: Hiring a professional SEO person can be a good investment which is worth making to attract the crowd. They have several legal and at times illegal ways of pulling the crowd.
4. Newsletters: The Newsletters and email campaigns can bring in the visitors if carried out successfully and in an innovative manner.
5. Affiliate programs: Means giving commission to the associates for every paid signup which is an excellent option to see visitors coming in.
6. Click advertising: (PPC) maybe expensive, but the programs such as Google Ad Words, can get in visitors within minutes of making your payments.
7. Free gifts: Most of the visitors are in search for items that are free. Giving out free digital gifts will not cost you much, yet can change the visitors scene for your site. Such digital gifts can be e-books or downloadable software’s.
An amusing line says that an internet marketer would first try to save his backup disks containing his lists, before anything else, if his house catches fire. Here are some of the facts about the importance of list building, to understand it better:
List building is an integral part of email marketing and also that of e-business. This business cannot prosper if you decide not to build your own lists.
The larger your list, the more are your chances of profit. It is like simple logic! If you have 10,000 people in your list, and run an email campaign, you are likely to get response from 100 – 400. If your list consists of 20,000 names and addresses, your response is likely to be between 200 and 800.
You possibly cannot grow your e-business without the help of list building. It will always remain static and there will be no growth curve. List building helps you majorly to run email campaigns, to inform about new products and services, new schemes, new offers, discounts, etc.
It helps in mailing newsletters, which is nothing but an email campaign in a more creative, concealed and helpful manner. The more the creative and helpful newsletters are, the better are the prospects of winning buyers.
List building is a must for running viral marketing campaigns. Do go through the chapter on viral marketing in this book for additional information on the same.
It helps you to get back your old visitors; it helps in sending a reminder to the visitors that they had once visited this site. It is said that in any business, the old customers are the best customers that one can get. Therefore, the list of your old customers is the best leads to get repeat business.
The longer lists help in saving a lot of money on advertising. If most of your visitors come in revert to your email campaign which is obviously dependent on the list, what is the need of running expensive email campaigns?
List building is legally safe and hence you will not be recognized as a spammer if you send emails to people in your list, since these people had by themselves given you their names and email addresses.
Most of the people know by now that YPN is the biggest competitor of Google AdSense. From various blogs (eg. http://www.lithman.net/2007/02/making-money-with-ypn) it seems true that Yahoo is paying three times more to YPN (Yahoo Publishing Network) members than Google is paying to AdSense members.
#How your income comes from YPN As people have advertised through the program of Yahoo called ‘Search Marketing’, you can earn from YPN. The Ads that are under the Yahoo Search Marketing appear on your websites, and every time some visitor clicks on the Ads, you earn! Experts like Anthony Yap, [http://www.anthony-yap.com] State that Yahoo keeps a total of 32 % of the revenue from the advertisers, giving away 68% to the website owners who advertise.
Step 1: Setup your website/blog Get you website or blog ready and complete. It should be professional looking to get approved at the first instance.
Step 2: Apply for YPN membership Only then, one can apply for the YPN membership (http://ypn.yahoo.com). Hit the ‘apply now’ button. You will have to fill up the following information, so make sure you are ready to answer the following:
Email
First Name
Last Name
Phone Number
Company Name
Web Site URL
Monthly Page views
Primary Type of Content
Primary Purpose of Your Site (Blog/Content/Directory/Ecommerce/Social Networking/Other)
Are you currently Displaying 3rd Party Ads? (Are you showing Google or other ads?)
Do you have a Valid U.S. Social Security or Tax ID Number?You must agree to the terms and the conditions of Yahoo.
Step 3: Get feedback from Yahoo You will have to wait for 7 days for a reply from YPN customer care. Presently YPN is offered to only members or the websites in the USA. Interested non US members have to wait a longer for this excellent opportunity to be opened to publishers or websites all over the world. If you are approved, you will receive a mail and an YPN account with Yahoo.
Step 4: Design your advertisements Try and customize the way you want the advertisement to appear in your website. You can customize the shape, size and color of ads to suit the color and available space of your website/blog.
Step 5: Copy and paste code When you’re done with the customization, you will get a java code (see sample) that you have to copy and paste among the HTML code of your website, at suitable places, where you want the ads to appear. You can perhaps ask your technical friend to help you out with placing the code in your site, if you are not so comfortable with technical and HTML stuff.
Step 6: Advertisements start appearing The Advertisements appear almost immediately. You can earn a lot from these advertisements every time a visitor on your site clicks on them. This means there are a lot higher the number of visitors and a lot more are your chances of earning. So, go ahead and make you presence felt, popularize your website; get a steady traffic flow. You are not allowed to click on these advertisements, or your membership will be terminated.
Step 7: Receiving payment How much would a person earn from a single website with 1-3 pages? If SEO expert David Lithman is to be taken seriously, you are likely to earn $10 - $12 each day from it, with an average daily traffic flow of 400, amounting to a monthly $300 - $360 from 1 website. You can use these codes for all your websites thereafter. Multiply your earnings accordingly. You will receive your payment 45 days after the end of a month, for that accounting month. The best advantage YPN has over Google AdSense is that you can transfer your earnings from YPN to place your own advertisements with Yahoo Search Marketing. So, what are you waiting for? Get spoilt with YPN!
Google AdSense has come like a boon for the small businessman wanting to make their mark in the internet world and make some money. It has opened the magical doors for the small website owners who want some extra income. Then why should you stay out?
1. Make you own site or a blog. This is just the first step. First decide about the main category that your site will deal with. Start with a website for a club or an educational institution so you will get some visitors from that particular institution. If you are thinking on a larger perspective, do something that offers real good tips on the success. Maybe purchasing a good dot com name would help but at the same time choose a dependable web-hosting company.
2. Log on to http://google.com/adsense and click the apply button and sign up for the Google AdSense. The same way, you can log on to Yahoo Publishing Network. Yahoo does pay you more, but at the same time they are choosier and take a longer time to accept you into their network. Just recently, Microsoft has introduced their version of a similar program.
3. Herein you will have to submit the name of your own website while filling this form. Keep in mind that your website should be complete and uploaded when you apply. Google takes a few days to assess your website. If they feel your website is not fit or has adult content, your application will not be accepted. You will receive a mail from them in 2 – 3 working days which will inform you of their decision.
4. If you do not get selected on the grounds of incomplete website, do not think that it ends there. Keep updating your website and if it is incomplete, do not take time in completing it. There will be no chance of you getting de selected!
5. An account will be opened in your name that can be checked out by clicking on the following link: http://google.com/adsense. Then, you will get a java code, which will enable the advertisements that will appear on your site. The colors of the advertisements can be modified to match the color of your website which will work positive in case of presentation. You then have to paste the java code or ask a professional who understands the internet better. Then with the HTML codes of your site, and Google advertisements will start appearing at places where you have placed the java codes.
6. Make your site popular, but be sure that people do not identify you as a spammer. You must have a steady traffic flow for your site.
7. You earn every time someone clicks on the advertisements. If you want an Idea of how much you can earn, I’ll give you a fair idea: suppose you want to earn $1 each day per page, which is not a bad idea, for doing nothing! What you need for every page is:
• 400 visitors a day at 5% click-through rate (CTR) and average 5cent payout rate.
• Or, 200 visitors a day at 10% CTR and an average 5cent payout rate.
• Or, 100 visitors a day at 10% CTR, and an average 10cent payout rate.
8. Never click on your own advertisements. This is called click-fraud, and is illegal. Google has a check on the same, and can also cancel your agreement with them.
9. In case you want to check your account reports log in to your AdSense account, and know how much you are earning.
10. Google does not pay by Pay Pal. They send the cheque to your address, roughly 45 days after an accounting month.
If you have consistency, and do not quit midway, no one can stop you from being a successful internet-businessman that is for sure.
Are you planning to get your personalized blog on the internet? If that is the thought, you would love to know more about blogging and how to divert and attract people to your blog. Generally blogs provide really useful information and have a certain thought, or not many would want to waste their time on the same. Promotion of a product, or servicing and partnering a site is what a blog is mostly known for. To get a good and crowded blog, here are some seven tips you would not want to miss out on:
1. Unique content Do not put the same kind of content on your blog that means similar to what is already available. This way you will face the toughest competition on the internet. To get the most attention, select a good category that people would love to know about.
2. Keyword rich The articles must contain the keywords to get the attention from the audience. The keywords are what the people usually search for on the various search engines. Therefore, more the keywords, the higher your blog will flash. It does give your content a little mechanical look, but is extremely beneficial.
3. Make your choice of blog software The audience or the number of visitors by and large depends on the way you present your site, also on how fast one can locate your site or maybe how one can get a refined search on the specific topic. Thus, to get a Blogger.com good result what one needs is a good blog program. You may choose from a lot of blog software’s but the best are namely, Wordpress (http://wordpress.com), Blogger (http://blogger.com), TypePad (http://typepad), MovableType (http://movabletype.com), BraveJournal (http://bravejournal.com). Before zeroing down on one, you must understand the features of every program.
5. Make forum posts You must publish your blog in a forum which is popular or known by people. This way you can inform people about your blog and attract a number of people too. To benefit more, you may hire a freelancer to make some thousands of forum post and at the end; you will see a result too.
6. Make the best posts on busy days You may notice that the blogs have irregular traffic. If your post is appealing you may find your blog flooded with visitors. Don’t waste the opportunities that you get. Try and use the traffic and make the best from these posts. Not only will it boost your traffic flow but also get overnight popularity to your blog.
7. Blog comments You may not see a lot of people commenting early on your blog. When your blog does not receive comments, it ends up looking quite dull and un interesting also incomplete. When one faces such a situation, creating your id in some other name and commenting will also help to attract people. Automatically you may see that people view your blog and later, you can have 500+ visitors everyday.
These steps have been proved essential for the commercial success of a blog. You never tend to go wrong when you follow all the steps. When you have a fixed number of visitors on your blog, you can earn from other sites such as Google ads, the affiliate programs or even by promoting your own site which can sell of something.
Given below is a typical agreement which you can sign with your ghostwriter.
CO-WRITER/GHOSTWRITER-AUTHOR AGREEMENT OVER A BOOK
By this memorandum of understanding, signed this _____________ 2008; both the parties described herein under as PARTY A, represented by ______________, address, _____________________________________ also described as the ‘author’; and PARTY B, represented by ___________, address ____________________________________________________________________________________, also described as ‘ghostwriter’, do hereby agree to all the terms described and given below:
Party A is commissioning Party B to begin the project of writing a book on the subject: _______________________________________________________.
The tentative working title of the book shall be _______________________________________________________’. This title is subject to change subject to mutual consent of both the parties.
The deadline for completion of this book is _______ days after the signing of this agreement.
Party A agrees to pay Party B a consolidated sum of $_________ for the project that will include the following:
Writing the content of the book on the guidelines of Party A.
Getting it edited by a pro-editor before submission.
The fees of the co-writer/ghostwriter will be paid as follows:
50% advance to get the project started.
50% within 10 days of complete work submission (irrespective of whether Party A found time to go through it in 10 days or not).
Party B (ghostwriter) is subject to NO royalty or commission on the sales of the book. He is only entitled to the one time fees of $_________.
Party B (ghostwriter) will maintain full confidentiality about this project.
The book will be __________ pages long.
Party B agrees that he will not take the help of any plagiarism, meaning he will avoid using borrowed material in this book exactly as they are found elsewhere.
Party A will own all copyrights for this book, including sale and distribution rights.
Party A will have full freedom to set the retail price of this book, deal with any publisher, and may even distribute it free of cost if she wishes. Party B will have no say on setting the price of this book.
Party A can request party B to make a reasonable number of changes and edits during the period of production of this book and within 7 days of completion of the book.
Both the parties do hereby agree to the terms laid and set above.
A. Setting up an account with a domain name registrar When you feel the urge to drink coffee, you can make a cup of coffee in a jiffy. Setting an account with a domain name registrar; or in simpler words, registering a domain name of your site is as simple as making yourself a cup of coffee.
As we enter the process of registration, you must know the various extensions which are: • Companies have the Dot Com.
• The non profit organizations use the Dot Org.
• Network providers use the Dot Net.
• The government owned websites go with Dot Gov.
• Television channels have the Dot Tv.
Leaving these aside there are more extensions for various countries and continents such as Dot uk for the sites in UK, Dot in for the Indian sites, etc.
Study the steps to follow while registering the domain name: 1. log on to the site of the online domain name registrar 2. Type in the name of the phrase for the domain name which you want to register in the box that has been assigned. Follow the rules as per the name format and the length of the word. Then you can choose the necessary extension. 3. It does not take a lot of time to search. The registrar then informs you about the availability of the domain name.
In case it has been already taken: (a) Try using some other extension like, like in place of Dot Com use Dot Net, Dot Biz or Dot au etc (b) Choose another name (c) If you really want to have the same name try getting in touch with the one who already owns it and buy it from him at a reasonable price.
4. Get yourself registered when you actually are happy with the name.
5. You can pay the registration fees which may vary but is around 10$ for one year, online or by mail.
The domain name now belongs to you. By default you get the domain name for two years. Here’s an advice: Do not go in for the common names as they are already taken, try the uncommon names.
People who pen down the articles on behalf of any other person are known as Ghostwriters. He generally does not get his name published in those writings. Most of the time, the celebrities get their autobiographies done from these Ghostwriters. The rich people too, hire these ghostwriters for the same. To name a few, Hillary Clinton, JF Kennedy and also the pop diva Madonna have hired their writers for the books. As these celebrities cannot find time to write themselves, but have the money to hire a ghost writer, they go in for one. The politicians too have their own Ghostwriters who are the people who write the speeches and the other correspondences. As the Ghostwriters do not get any name or recognition for the service, they take heavy one time fees.
Recognition Not always do the ghostwriters go unnoticed. Most of the times, the names of these writers are given on the acknowledgements page or sometimes as the co- writers. Thus, here they aren’t called the Ghostwriters, but collaborators.
Varieties of Ghostwriters Not always do the people who hire these Ghostwriters lack the talent of writing. Sometimes established professional writers hire ghostwriters due to their lack of time, and also for refinement of their work. Just like, the Star Wars Novel, which was mainly a ghostwriter’s work, anmd also the Hardy Boys series that had the main author as Franklin W Dixon.
Why do you need a Ghostwriter? It is definitely a good idea to get professional writers, especially a Ghostwriter for your articles. The best reasons are:
They can give you the best content for your site
They can write a blog everyday according to your requirement
They can prepare you tailor-made, refined and good e-books
You can get some good writers and ghostwriters from the following sites: • www.writerpinaki.com.com (bestseller ghostwriter hire)
These sites charge you somewhere in between $ 9.99 to $20 for every web-content piece/page that you order. For e-books the rate is about $400 to $1000 for every 100 pages.
The content and the websites actually are much related to each other, and the popularity is much based on the quality especially that of the content. No site can make it up to the top in case they have a site put up on the net.
You may taste the difference between the recipes made by you and the ones made by a professional chef, or maybe between the paintings which is painted by you or the one by any other professional painter. There is a lot of difference in the articles that you would pen down and the ones by a writer who is professional. There are a few advantages of actually hiring a content writer, reasons to hire them: The experience of a professional has weight When someone wants to hire a content writer, the best reason would be as the writer has a value. A person with experience can actually be trusted without hesitation. Years of experience has developed his/her skill to an extent that makes him/her a specialist of the job. Improved language
The conversational skills of every person differ from the writing skills. When it comes to the creative content writers, the writing becomes a lot creative and also professional. Most of the time, the writers do not commit any mistakes in the language. Not everyone can be as fluent as the professionals. Content attracts or repels visitors and search engines
This content attracts the humans and the search engine robots from any of the sites. The site has more chances of being popular if the site has good and informative content. When the site has bad content, instantly people are less attracted towards to it. The content matters, and thus, people must not actually take a risk regarding that. Time Saver
You can save your time at a cost…the choice is yours! Once you hire a good creative content writer, you instantly become free. It also helps keep some time for you. You will have to pay the writer for his/her time, and skill, enabling you to save yours’.
Search Engine Optimization When you get a professional content writer for you, you instantly get a higher rating for your site, as the professionals are experts in the same. Their style of writing with high keyword density helps in high search engine ranking.
Why search engines love unique content?
In the world of internet, there goes a famous saying ‘Content is king’. But for an internet user or anyone who plans to set up their own one soon, you sure must be updated with the fact that the search engines usually catch the unique content. The content on the sites must be edited and updated all the time so that the search engine ranking is maintained high. What actually decides the ranks of search-engine listings? Good and original content is one main deciding factor. The content should be entirely different and unique compared to the other sites.
“The content on the sites must be edited
and updated all the time so that the search engine
ranking is maintained high.”
Just like the human visitors, the wants and the similarities of the search engines are the same. Search Engines usually have search engine spiders which are actually the robots that walk through the net. The robots cannot enter poorly coded pages which have poor html, or JavaScript and Flash. During this, the robots aren’t patient enough. If the page content is not detected, it is directly rejected by the robot. Robots act the same way with poorly colored pages, whose background and letter colors are close to each other. Even if the robot tries to find his way in, the poor resolution of the pages might restrict them. That also means it’s a poor site map.
Not only search-engine robots, but also human visitors get confused and reject a website if the site map is complicated. The search engine robot will not be able to discover many deeply underlying pages with poor site planning.
The content along with the site must be quick in loading. If there is an excessive usage of graphics and Flash, the site takes a lot of time to load which in turn can make the search engine robot leave it. The website must take less than 5 seconds to load so as to let the robot find it. Even the new visitors would not want to wait too long and then go on to leave the site in case it’s too slow.
You may think that it would be alright if the search engine robot would leave you site. But this means that your site will not make it in the search engine listings and hence, the people who do not know the name of your site will not be able to visit your site ever.
A. Finding a hot product
Once you make your decision about the e business, you would want to think about the product that you would want to sell. Therefore the questions that would pester you would be the questions like WHAT and also as to WHO the customers would be. The most common mistake which the entrepreneurs commit is when they cater to everyone in making the most profits, but at the end make absolutely no profits. Instead of taking the plunge in the bigger e-business focus on the smaller but the more powerful market. Do not try to capture the entire market at once. The niche for you is the smaller market. Like, while trying to sell off the electronic goods, try to aim at one like the personal stereo. When the audience knows that your site deals with the personal stereos, the people who want to know or purchase the personal stereo would be the first to check out your site. To find your niche or the most wanted products is the most important take in your e-business. B. Places to look How can one actually look out for the hot products? How and from whom can one actually know about the products that are in demand? You really can’t rely on the mere guess work. What you can do is relax and look out for the pros and the cons. You can look out for some of the keywords on the places mentioned below:
Ebay: (www.ebay.com). You can go through the pages of e-bay to get a random idea of the items and the products that are available on the net. The other PDF resource of some of the eBay hottest products they may be of some use:
http://pages.ebay.com/sellercentral/hotitems.pdf
Clickbank: You can browse through the following site to get an update on the 100 top Clickbank products.
http://www.cbengine.com/res/cb_movers.cfm
You can also log on to the following site to get the best top clickbank selling products under numerous categories: http://www.clickbank.com/buy_products.htm
The other sites that can provide you with such information are listed below:
Commission Junction
Linkshare.com
Modernclick.com
Aazoogle.com
Cpaempire.com
Maxbounty.com
C. How to choose your product You must choose the product that you want to sell. If you make a mistake here, that means your efforts go into vain. All the hard earned money and the enthusiasm which is invested in the business goes in vain. Here are some points you must keep in mind while making the ultimate choice of the product:
1. Do not be where the crowd is; stay away from the crowd It is a tiring and a difficult job to sell shoes in a place wherein you have another 20 stores. You must avoid the kind of products that almost everyone would opt for. This may be on a higher demand due to the competition in the market. The prices vary and thus it is very difficult to get all the attention. As one would want it, better to be a very important person in a very small town than to be a small guy in a large town!
2. Prefer products that are digital and easily downloadable The products which have digital downloads on the net have a high selling rate as they are easily available to the customer as soon as they complete the payment procedure. People are extremely impatient in taking over the product that is purchased. They are doubtful about the not so known business’s which ‘ship’ them the product. The items that are digital include:
E-books
Software products
Music
Videos
3. Keep it easy to ship
You must take care that the item is not very difficult to ship. You must try and keep it easy to port, small and light. 4. Not fragile, neither perishable
Make sure that your item is not really delicate or easily breakable. It gets really difficult to ship such items. Very big organizations have the advanced technologies and can easily transport perishable or fragile items. If you do not posses such transportation and the kind of infrastructure, then do not even think of such an initiative. 5. Niche must be small, yet it must be in demand
Niche marketing means narrowing down to a smaller market rather than the general market, is true enough; yet the market shouldn’t be so tiny that you hardly come across any buyers. The niche you are choosing should be in high demand. You can check the demand of these items from the various sites like eBay, Dmoz and Amazon. If you browse through the sites, you can look out in the different categories for the items that are in demand. To know more or see an example simply log on to the following site:
https://adwords.google.com/select/KeywordToolExternal 6. Submit your niche to directories
After your ecommerce site is ready, submit the site to a number of directories so that there are enough back-links pointing towards your niche.
You can refer to http://www.strongestlinks.com/directories.php and http://www.seocompany.ca/directory/web-directories.html for the most popular web directories that you can use.
Confused about which niche you must choose to start off with your own website? But in this process don’t forget the correct choice of the niche. This is the main pillar in success and failure. Let’s browse some of the main points that you would have to keep in your mind, when you zero down to choose your niche and even before putting in you own money on the website. 1. Don’t be in the crowd You must try and avoid the areas wherein people gather the most. These places do not have a lot of chance for profits. If in case, people are more interested in the e-books, you should look at the other aspect maybe, travel, home improvements and relations. 2. Be specific
Target just one market; do not get into a bigger one at first. Example: If the subject of your site is music then stick to it. You may notice that there are innumerous sites on music, and your site will take a lot of time to actually get on the same level. Instead, target yourself to the smaller category in music such as the 70’s music, and this will help you get a position and recognition from the people who would love the music. 3. Niche must be in demand
When you get into the smaller market, make sure it isn’t that small that you have absolutely no buyers. There should be enough demand and recognition for the product. You may first research and the demand for the items on the general sites like Ebay, Amazon and Dmoz. If the specific items and the sub’s are on a rise, your own website too would get instant recognition. You may get a fair idea of the key words by visiting https://adwords.google.com/select/KeywordToolExternal. 4. Have a passion about the niche
Do not go into any market that does not interest you at all. Because if in case you lose the liking about your site, it may result in a break down. If you’re a person who would like the mobiles and bikes, you can opt for some similar accessories. 5. Do your research…gather knowledge If you are already prepared about the market that you choose to step in, you are doing the right thing. If you are not prepared and do not have any knowledge about the same, you must research and know a lot more as your knowledge is going to be applicable.
6. Many sources of earning Make sure you can make profit from a number of sources like (a) selling your stuff, (b) Google ads and (c) affiliate programs. Check out whether you get profitable affiliate programs for your niche, from affiliate exchange giants like Commission Junction (http://cj.com) or ClickBank (http://clickbank.com). If earnings do not come from these 3 sources, your niche is probably not worth your effort and investment. 7. Submit your niche to directories
Make your site ready and then submit it to as many directories as possible so that there are plenty of back-links pointing towards your niche. Here are two lists of several popular web-directories that you can use: http://www.strongestlinks.com/directories.php , and http://www.seocompany.ca/directory/web-directories.html .
Keep all this in mind and you shall emerge a winner!! Go ahead, and your strategies and your plans will make you benefit the profits.
You can see a lot of products flooding the internet sites and also the ecommerce sites. But as one may see, not all products get to do the equal business. Some rules go in without consideration and need to be known by the people. The following are a few rules that you may have to follow develop if in case you want to sell your product and in turn earn profits. 1. Go for high profit margin products
The maximum number of people that went on to become millionaires was due to the internet business. Online business is the only business wherein one can expect around 100% profit. The margin of the profit that one can get during the other business is merely 20% to 33%. The original cost price of the product is around 67% - 80% is covered by the cost price. But if the product is a virtual one, there isn’t much of a cost-price or production cost (except the early investments), and as such you can expect to make a 100% profit from every sale. You can take the example of the software giants who gain 100% profit from every sale that they make. It is just the same for e-books. 2. Target niche market rather than the general market
Whenever we experience a heart pain, we take the initiative to visit the cardiologist rather than the normal physician. The same way, it’s a not a bad idea to select a position a niche market than targeting the general market, which is often over-saturated. As you go into the niche market, which deals with just a specific range of products, the chances of you getting noticed are much higher. You must try and develop the product which is aimed at specific interest groups. 3. High quality
While selling your product, one thing that is utmost necessary is that you never compromise on the quality of the product. Remember, the old or the existing customers and clients are your best clients. Keeping them happy with the quality would compel them to remain satisfied with the product that they receive from you. If you have around 300 customers who are satisfied with the service and the quality, you will get a steady sale from them all the year round. Therefore keep them updated with the newsletters especially while announcing your new products.
“
Remember, the old or the existing customers and clients are your best clients… If you have around 300 customers who
are satisfied with the service and the quality, you will get a steady sale from them all the year round.
” 4. Quick delivery
One might observe that the humans are highly impatient. They would want quick service. Thus, your products must be easily accessible and auto downloadable, preferably quickly downloadable…something that the customers would be able to get their hands on immediately after payment. 5. Trial version
When you deliver a trail version of the product which is absolutely of no cost to access, sometimes, there are 40 % chances that the people who get to access this, would want to purchase the original full version. Therefore, in such cases, the trial version that is, when the product has a time limit, the item needs to be downloadable then may it be a software, e-book or a mere courseware. 6. Research
Look out and find more about the products that you need to sell online. Better if you can get the copies of the product and study them. If they sell well, then you can be assured of the plan and the product. You must try and do something related to the subject or may be the same in a different fashion. To start with, your product must be better than that product and at the same time, at a lower price than that product.
7. Keep upgrading
If the item that you are promoting and dealing with is the one related to the software field like the e-books, constant up gradations and improvements are necessary. At any level when you stop you tend to stall your business which is the untimely death. Thus, you must upgrade the same at least every 6 months. Even a minor up gradation would work.
As you may notice, the 7 tips are neither costly nor very difficult to keep in mind. The lower versions of the software’s and the games or even the e-books can be rated around $30 for every time that one downloads. If you have around 200 visitors every day, one can expect 3% - 5% conversions which may increase later on after the trail versions have been tried and used, which also means approximately $250 of the daily sales which sums upto about $7500 every month. If you go on at this rate, this figure would be achieved along the 4th month. Therefore, why wait, put along your best foot forward!
If you are planning to start up with your own ecommerce site or already own one, you must get your updates and facts revised. Here are 7 main strategies which would help you instantly to gain profits. These policies are tested and confirmed. 1. Solid product description
While advertising your product online you must be able to make some good descriptions about the product which can create an interest among your customers. The products (in case of 50 plus articles) must be described in around 125 -150 words in length. For quality sake, getting the articles done from a professional person is imperative. In case you are on the look out for professionals or freelancers, you may log on to sites like Writer4me (www.writer4me.com), 123writer (www.123writer.com), Guru (www.guru.com) and Elance (www.elance.com) to hire copywriters/content-writers who will work on your descriptions and give an amazing outcome or even help sell a refrigerator to an Eskimo. In the case that you are selling an e-book or some course through your site, you can get the sales copy made, which may comprise of 3000-5000 words in length. Also, you can add in the feedbacks from your clients. 2. Accompanied by picture
Sometimes pictures provide the best explanations ever. Until and unless you put pictures on the products for the net, you really would not be able to create the interest on the customers. People like to see the products that they would want to buy, as said by Mark Luetke the marketing guru. But messy images are not really appealing. In case of really small products you can give them the satin background or maybe give it a cropped look and can even replace it with maybe a plain background. When the products such as car and bikes are promoted, you may get the shots outdoors. The cover pages of the e-books must be of high quality, cost of which is $30 upwards. You can visit the sites such as Writer4me (www.writer4me.com), if your budget is around $50, to get the best and the most professional e-book covers in the market. 3. Cross selling
Chain your other items just below the description of the products of each item so that people who want to purchase the product can also look out for other related products. This way you can increase your sales upto 30%. 4. Free gifts to visitors to get their email address
Give out free gifts like ebooks from your squeeze page to any visitor who gives his/her email address. This way you can create your own database of your visitors whom you can keep updated with your newsletters. 5. Newsletters
Spam mails differ from newsletters. I would be surprised if anyone says he/she likes spam mails. They are advertisement-mails that go directly to the folder that has been assigned in your email account for ‘spam’. But newsletters give some really useful information to the customers and thus, most people mark the mails as ‘not spam’. This may be one of the powerful tools in keeping the update on the new products and schemes. Newsletters are far better than spam mails as promotional tools. 6. Discount
Giving various discounts throughout the year such as ‘winter bonanza: 25% off’ or maybe the ‘Spring Festival-up to 50% discount’ can boost up your sales. Keeping a track of your old customers and the ones that rely on you and then complementing them by giving some additional benefits can help. 7. Show professionalism with your affiliates
In case you are heading an affiliate program, you must act professionally. Clearing off the payment of your affiliates on time, and giving them codes for your banners can help in keeping good relations with them. Do not keep the affiliates hanging for a lot of time to get their commission.
Also, you can work on increasing your sources of getting some extra income by tying with the other service providers as an affiliate (and get commission) and also Google YPN (contextual pay per click). You can earn several hundred or even thousands of dollars every month from this.
So, are you all set to put your best foot ahead in the internet business field? Greetings to the internet marketing field of the world! The success stories such as those like Yahoo and Google are true, especially with the internet based business, it’s also true that a website which does not have any marketing plan is more or less like a store about which one would not know, and thus would not see a bad happening. Merely setting up your site is not important but how to gain the popularity is what is important. What would actually make your website popular and work is what one should be stressing on. Ultimately your site is your own money minting factory in just 6 months? 1. Writing articles
Content is often crowned as the king. Your site visitors are often attracted to the content more than anything. A good-looking site without good content is like food that looks yummy but does not have any taste, and hence finds no takers. Not many master the art of writing good articles.
“
A good-looking site without good content
is like food that looks yummy but does not have any taste, and hence finds no takers.
”
The articles should be keyword rich (repeated use of the keywords), so that they are found quickly during keyword search. Informative articles are extremely helpful and thus these articles must be posted in the various blogs and article banks, directories and ezines. And they should in turn be linked to your site. If you are very busy, hiring a copy writer is a good idea. 2. Pay per Click Marketing
One of the most expensive but the best ways of drawing the traffic is pay-par-click marketing. If you do not lie in the lower budgets but are keen on the profits, you should without hesitation try PPC. Mostly, success comes guaranteed.
Some of the popular Pay per Click schemes is:
Google Ad Words
Yahoo Search Marketing
Microsoft AdCenter
When you go for PPC advertisements, you must pay beforehand. Every time someone clicks on your ad, your pre-paid balance instantly gets debited. The advertisements also appear in the websites which have similar content such as your own site; as well as Google, Yahoo and MSN search engine listings. Sponsored results appear over natural search results. There have been however reports of click fraud, which may result in your loss of money. 3. Traffic purchase
Some of the sites offer visitor packages for fixed prices. The ultimate decision maker is you, who can make your decision and choose from the various packages that are available. Example: you can choose from a package of 1000 guaranteed visitors per month for a payment of $50 or 5000 visitors for $180 so on. You can choose the one that fits in your pocket and can get the traffic diverted to your site according to your requirement. But you must also keep away from the frauds. 4. Buying expired domains
Supposing someone hands over the keys of a new car which has been purchased by someone else, and then says, “Have fun! It’s for you!” Would you instantly take it? Most possibly you would take it. Well, most of us would in such cases. In the world of internet too, sometimes websites that are owned by one, are often handled by people who get to manage it. To talk in clear terms, if I have my own website, I work hard to build up a traffic that can be beneficial to me, but gradually, maybe my other commitments and busy schedule and forgetfulness or maybe my carelessness to renew the website adds up, and after a time, the website expires. People are on constant vigil. As soon as the site expires they start up their own with the same domain name, and thus get a ready made traffic flow. 5. Viral marketing
One of the cheapest and the affordable ways of internet marketing is Viral Marketing. It works on the concept of chain mails, just the way hotmail used it for its popularity. Pictures, videos and e-books which are free are mostly loved by people. Especially when these items are placed on your site, people love to use them and forward them to their loved ones. Thus, by personalizing them and giving your name somewhere on the items, you end up marketing your site. Also, in case your product is liked by people they would end up forwarding it and thus, the number of viewers of your site goes only higher. The popularity of your site increases.
Keeping a track of your emails isn’t a big problem when you’re receiving a mere ten or less than ten mails a day. As your business grows the picture will change. As you end up sending approximately hundred mails a day, you too will receive as many mails. Thus, planning out a mail management system is advisable than to find yourself in a pretty nasty soup. The following tips may prove to be of great help: 1. Do not open your mails every time they arrive
One of the worst time killers, which often goes unrealized are incoming emails. Most of the email programs, have the email notifications like, when one receives a mail, you have little pop ups or some beeps and some shiny icons which act like mail alerts. But immediate reactions can end up as a distraction for those who work. While working, you must continue to work and not react to these mails. Time yourself to read the mails too. Set aside 2 or 3 fixed time in the day when you will read and answer mails…rather than reading them the moment they arrive. This is one of the most accepted and the best remedy overall. 2. Managing storage space
Nowadays, one can see a lot many email programs which have a highly large space to offer. For example, Yahoo Mail got its Yahoo Mail Beta into market and offered a total 1 GB storage email space which was in turn a huge up gradation factor. Thus, the end result is such that if one is a light user of the emails, he would never have to delete mails. The same was the case when Microsoft launched its Windows Live Mail and the storage space was twice the space that Yahoo offered.
2 GB mail storage space was astonishing! This also meant that one would never have to delete mails and can also keep the attachments!
For those who have opted for the other programs or sites, they should keep in mind the 2 basic principles: (a) you must try and shift or go in for some mail program which would offer you a better space to store your mails (b) you may erase most of the mails as you receive them especially those which aren’t necessary. Once the attachment has been downloaded, you could delete the mails or just if you want to save them, you can do so in one of your separate folders. Adding any of the advertisements and the junk mails could be named as ‘spam’ and eventually you spam folder can be cleaned after a period of time. 3. Sending heavy attachments with your mails
Winzip can condense attachments of your mail to some extent. Most of the people who excel in this field know that this is not really sufficient, mainly when one has to send in the mails with heavy attachments and content with large graphics. Leave aside the others, MS Word documents which have graphs and graphics are not really lucky enough to be delivered as attachments if they are heavy files exceeding 10 MB. Thus, people have to find a solution for the same. Programs like http://rapidshare.com, http://megaupload.com, or http://4shared.com to upload the most important and heavy files are helpful. Once you are done with the uploading, you would receive a downloading link. All you have to do is mail the link to solve the entire problem. The main receiver must click on the link to download.
4. Keep a copy of sent items
Saving the mails that have been sent is another good option. To keep the sent items folder enabled always would help you keep a record and not lose any important information ever. 5. Spell Checking
It’s really sad that most of the email sites and programs do not offer the spell check facility like Microsoft Windows Live Mail. Thus, it’s advisable that you are a little cautious about your spellings when one is sending the mails to the big companies. A lot of the typos may change their attitude about you. 6. Use filters for better email management
One must make proper use of filters or even better known as folders. If you receive a lot of mails from many organizations, you may sort them according to your preferences in different folders. Naming the folders by different names would help you locate faster. When all the mails accumulate in one place it gives your inbox a messy look. 7. How to find email addresses
It gets annoying when you cannot find the email addresses of the person you are wanting to mail while sending an email. A Gmail or the Yahoo Mail Beta user would find that easy as the contacts appear when you happen to type in the first or the first two letters of the person you intend to mail, which is extremely convenient. Even Windows Live Mail happens to give you the freedom to check the email address of the person from the icons given next to compose and send column. If the email program that you are using does not help you out here, you may use the sites such as www.four11.com, www.switchboard.com and www.whowhere.com.
Once you follow these seven simple steps, it will help you in the management of your emails which is otherwise a nightmare, especially when have your business at the peak.
Customer care involves putting systems in place to maximize your customers’ satisfaction with your business. It should be a prime consideration for every business - your sales and profitability depends on keeping your customers happy.
Customer care is more directly important, in some roles than others. For receptionists, sales staffs and other employees, in customer facing roles, customer care should be –core element of their job description and training, and a core criterion when you are recruiting.
But do not neglect the importance of customer care in other areas of your business;
For example, your warehousing and dispatch departments may have minimal contacts with your customers- but their performance when fulfilling orders has a major impact on customers’ satisfaction with your business.
A huge range of factors can contribute to customer satisfaction, but your customers-both consumers and other businesses – are likely to take into account.
a) How well you keep your customers informed.
b) The value for money you offer.
c) The professionalism, friendliness and expertise of your employees.
d) How well your product or service matches customer needs.
e) Your efficiency and relialibility in fulfilling orders.
1)Understand your customer:-
In business to business trading, providing a high level of customer care often requires you to find out what your customers want. Once you have identified your potential customers, you can target your highest levels of customer care towards them. One more thing should be kept in mind- that particularly in the consumer market, your obligation to treat all consumers to the highest standard.
2)Collect information about your customers:-
Information about customer and what they want available from many sources including:-
a)Changes in individual customers order patterns.
b)Their order history.
c)Direct feedback – if you ask them, they will usually tell you what they want.
d)Records of their contacts with your business- phone calls, meetings and so on.
e)Changes in overall success of specific product or services.
f)Feed back about your existing range-what it does and does not do.
g)Enquires about possible new product and services.
3)Manage your customer information:-
It is important that you draw up a plan about how customer information is to be gathered and uses in your business. Establish a customer care policy. Assign a senior
manager as a policy’s champion but make sure that all your staff are involved – after the lower down the scale you go, the more direct contact with customers you have.
4)Measure your customer service levels:-
Where possible, puts systems in place to assess your performance in business areas which significantly affect your customer satisfaction levels. Identify key performance Indicators (K.P.I s) which reflect how well which reflect how well you are responding to your customers’ expectations.
For instance, you might track:-
a) The no. of complaint about your products and services.
b) The no. of damages or faulty goods returned.
c) Sales renewals rates.
d) The no. of contacts with a customers’ each month.
e) The no of complaint about your employees
f) Time taken from order till delivery your customers and employees will be useful sources of information about the K. P. I. which best reflect key customer service areas in your business. Make sure the things you measure are driven not by how your business currently runs, but by how your customer would like to see them run.
In the next part there would some more important points which will help you
If yes, you need to act on it pretty quickly before things get out of your control and you end up loosing your home.
Remember, your lender will be getting a deficiency judgment if your home goes into foreclosure. This is for the difference between what you owed to the lender together with the attorney fees and the selling price of your home at auction.
But don’t worry. I have some very useful tips for you that are sure to tide you out of the crisis:
Make a budget: This is an essential step which will let you to visualize the amount you earn and spend. Keep in mind that this information has a crucial role to play if you wish to figure out a deal with your lender or even to file a petition to safeguard yourself from bankruptcy. Also, it will help you in slashing your expenses, where you think that’s necessary. In the statement you make, do not forget to underline the debts you owe (for example, unpaid bills of your credit cards).
Go all out to pay your loans: The home loan is your priority debt. You should never forget this. So, try everything to make sure that you are repaying your home loan every month. You must bear in your mind that even a month’s slip can be disastrous.
If you feel that your income is not enough to get you through, simply go for additional sources of earning. It can be a part-time job, selling items in eBay.com or even letting out your house on rent. You can even consider getting yourself enrolled in a credit program to get a respite from your credit card debts.
Try refinancing: This is a wonderful option if your loan hasn’t yet affected you in a negative way and you can still manage another loan at a reasonable rate. Refinancing or taking out a home equity loan can go a long way in solving your crisis. But you need to be very careful about this option, especially when you pay off your credit card debts. Remember, in case you fail to recover in time, you will be compelled to repay those debts which would have been waived in bankruptcy.
External help: Contact the Department of Housing and Urban Development, in case you fail to work out a payment arrangement with your lender. Remember, this department keeps a list of standard counseling agencies that may help you in saving your home. You must follow this route, if you have an FHA or VA loan.
Plus, you can also go for a legal help from any attorney who is an expert in bankruptcy matter and conversant with the foreclosure laws of your state
Search out a real estate investor: It can happen that you have no equity at home that can fetch you a loan at a decent rate. In that case, getting in touch with a real estate investor can be a smart strategy on your part. But, make sure, the investor you select is a reputed one. You should know that the real estate investor can make your lender agree to accept an amount which is less than what you actually owe and make an “under-selling” of your home.
But make sure that you have a written undertaking from the lender that you will no way be accountable for the deficiency, i.e. the difference between the amount you owed and what you actually paid. You also need to remember that your lender may report the “waived” amount as income to the IRS. In that case, you need to do some paperwork to convince the IRS of your insolvency. Else, you may have to pay taxes on that amount.
Never agree to any sales contract from someone who is not approved by your lender. In case you don’t get a professional to help you in selling, you can contact a real estate attorney, who can assess the terms of contract and also see you through with the paperwork.
Manisha is very happy and contented today. When she had dreamt of providing financial security and prosperity to her family, and doing her bit for the wellbeing of her family, her dreams and wishes were waived of by the very members of her family, who depend on her decisions today concerning all matters. Well, achieving this position in a family with a very orthodox and rigid outlook was not an easy game. As per the family traditions, she had to learn the intricate patterns with needles, and thread and acquired expertise at a very early age due to her creative bent of mind. Well, girls in their community had to know all these work as a part of their natural grooming and training in the society. But taking it up as a business, and competing in the market with men? POOOH!! “This girl must be crazy!” “ She’s building castles in the air! Search for a groom for her.” These were the comments she always heard whenever she thought of nurturing her dream and giving it a shape in reality.
One day she was sharing her thoughts with Renuka, her friend who was happily married to a businessman .She talked of opening her own business of doing Jardousi work in dress materials and sarees. She admitted that she possessed all the necessary skills, but lacked support from the family, both financially and morally. Renuka gave her two of her own sarees and asked her to do jardousi patterns on them. Manisha was too happy to find a way to vent out her creative urge. She eagerly took up the work and prepared a wonderful demonstration of exquisite jardousi art on the sarees. When she presented the work to her friend Renuka after a short while, she was amazed at the talent of her friend . Renuka decided to back up her friend Manisha both morally and financially. Her husband Vinod lend her full cooperation in this motive , and within a very shortwhile Manisha,s dream got culminated into reality. The two friends opened up a business on boutique work and within a short span of time their products became very popular in the locality. There was no looking back after that, and their partnership firm RM ENTERPRISES is moving ahead at an unbelievable pace with an annual turnover of $174,000!
This is an example of woman entrepreneurship in India, where two women belonging to two different strata of the society join hands to walk towards the path of woman’s emancipation. Economic development in any society advances hand-in-hand with the liberation of the womenfolk from every kind of repression There is strong emergence of women entrepreneurship in India and they have an immense contribution to the national economy of India. Women entrepreneurship should be encouraged for their increased utilization of modern technology, increased investments, finding a niche in the export market, creating a sizable employment for others and setting the trend for other women entrepreneurs in the organized sector.
Although the potentiality in women entrepreneurs have been demonstrated, they are yet to achieve that capability of contributing much more than what they already are. To harness their potential and initiate continued growth and development, necessary and appropriate strategies should be formulated for stimulating, supporting and sustaining their efforts in this direction. Such strategies should be congruent with field realities, and should especially take into account the problems women entrepreneurs face within the current system.
Women entrepreneurs presently comprise about 10% of the total entrepreneurships in India. This percentage is growing every year. With the continuing trends it is most likely that in another five years, 20% of the entrepreneurial force in India will comprise of women. Hence international agencies like ILO are taking initiatives to understand the context of women entrepreneurs in India and evolve appropriate developmental strategies to suit their needs. With appropriate capital and other support through Grameen Bank and other microcredit institutions women , their families and communities flourish.
For the past several centuries, the combination of entrepreneurial culture and Economic Freedom have repeatedly created tremendous wealth, lifted millions of people out of poverty, and fostered profound innovation and evolution of technology, culture, and human capacity for the past several centuries. FLOW launched an ongoing outreach, education, and engagement program called EMPOWERING WOMEN ENTREPRENEURS in 2007 to celebrate the role women entrepreneurs play in economic and social development, call attention to the emerging global, women’s economic empowerment system, and facilitate broad-based engagement with the system. In March 2008, the campaign assumed the name Accelerating Women Entrepreneurs.
We envision a world overflowing with peace and prosperity, co-generated through the entrepreneurial energy of women in developing countries, the marketplace, and a conscious culture of communication and collaboration embodied by women and men around the world.
Are you boiling with energy about starting your own website, yet confused about what niche to choose for your site? Making the right choice of niche is important as that is the single factor that stands between failure and success. Let us take a look at the factors that
you should keep in mind while choosing your niche before investing on a website.
1. Stay away from the crowd
Avoid areas where everyone is crowding, as your chances of doing a profitable business
there is slim. If everyone is after ebook sites of ‘get rich easily’ schemes, you should
avoid that, and try to venture other in-demand areas like travel, health, relationship improvement and so on.
2. Be specific
Try to focus on a specific market, and not a very broad market. For example if you are
making a site on music, you have to be specific. There are hundreds of thousands of sites
on music; so your site may have a tough time being popular. If you target specific smaller
interest groups like golden 70s, you are likely to get a much better market from people
who love the music of the 70s.
3. Niche must be in demand
While you have to narrow down to a smaller market, it should not be so small that there
are no buyers. The niche you are choosing should be in high demand. You can check out
the demand of specific items from sites like eBay, Amazon, and Dmoz. If specific items
or subcategories are in high demand there, your site should be in demand too. You can
also get an idea of which keywords are in demand by visiting
https://adwords.google.com/select/KeywordToolExternal .
4. Passion about the niche
You should not go for a niche that does not interest you, because in the long run you are
likely to lose interest about the site. If you love cars, go for niche like specific car
accessories.
5. Gather niche knowledge
If you have ready knowledge about the niche you are choosing, there is nothing better
than that. If not, do some research about the subject to gather as much knowledge about it as you can; because you are going to need that.
6. Submit your niche to directories
After your site is ready, submit it to as many directories as possible so that there are
enough back-links pointing towards your niche. Here are two lists of several popular
web-directories that you can use: http://www.strongestlinks.com/directories.php , and
http://www.seocompany.ca/directory/web-directories.html.
7. Start blogging about your niche
Start your own blog. Wordpress is probably the best option for a blog; but there are other options too. Start writing about your niche and social bookmark them (Digg, Des.icio.us, etc.) . Write at least twice a week…niche specific articles, and within weeks or months you will get noticed as an expert of the niche. So what if you cannot write? Hire a professional writer to help you. Try www.123writer.com.
With all these guidelines you can never go wrong. So stop hesitating and plunge into the
pool. All the best!
by Chitralekha Chakraborty
Customers are left disappointed by the lack of basic knowledge of the goods on sale, lack of initiative and a general failure to ascertain their needs by the customer service providers. Customer satisfaction levels will make or break retailers in the UAE’s new service economy. “The retail sector is fiercely competitive now and will become more so, and it will be service that decides the winners” said Spicer.
Good customer service and retailing need to anticipate customer demands in line with the modern consumer science. “Today’s consumer is more aware than the consumer of five years before, which creates immediate need for staff training and a stronger infrastructure in customer services, which the GCC market really lacks” — Lootah told Gulf News.
Salim Kalsekar Rasasi, perfumes managing director said businesses tend to neglect the fact that they need to maintain “uniform quality across every level of customer service” amid pressures posed by expansion in the retail sector.
“The expansion of the retail sector has put immense pressures on quality of personnel and their attitude management. While it is good to have a fast growing brand, it is equally important to maintain uniform quality across every level of customer service. I think businesses tend to neglect this which undermines their performance in the long run” — Kalsekar said.
Product knowledge and pro-activity levels of staff were relatively low, as 41.0 percent of them did not ask supplementary questions to establish customer needs; 41 percent did not recommend or guide shoppers to a relevant product and 46.2 percent did not check if the customer had the product or information required.
Shoppers reported mixed impressions of staff attitudes, saying 38.1 per cent of the staff did not smile and 22.4 percent were considered unfriendly.
On the bright side, 93.3 percent of the shoppers reported a clean environment and 85.2 percent found the outlet they visited to be clutter-free.
Response times were found to be good, as 71.4 percent of the customers said they were assisted within three minutes of entering an outlet, and 51 percent of those purchasing products were served in less than one minute.
No wonder when you fly on a Chinese airline you will be pampered by flight attendants who look eerily alike. They are young, beautiful and practically the same height. This is not a coffee-tea-or-me stereotype but the result of a rigorous selection process that is more beauty pageant than equal-opportunity job interview.
— If you are older than 24 don’t bother to apply.
— If your legs are similar to tree trunks don’t call. Sounds like a throwback to the dark ages of workplace discrimination?
— In China, the world’s fastest-growing aviation market, entry barriers for flight attendants are not only tolerated – they are flaunted as symbols of excellence.
“A lot of Chinese passengers judge the quality of airlines based on the quality of their flight attendants, meaning, are they pretty or not pretty” Luo Man said, a media director at China Southern, the country’s largest carrier.
Chinese airline officials say their industry is young and that it will take time for the public to move beyond the superficial. Until recently traveling by air was a privilege reserved for government officials and very rich people.
The first flight attendants were picked not so much for their looks as for their political reliability.
But that is changing fast.
As the Chinese get richer, domestic air traffic could soar nearly fivefold in two decades, analysts said. To meet the demand, China will have to buy about 3,400 new aircraft, quadrupling the present fleet and making the nation the second-largest aviation market in the World after the US.
Demand for new flight attendants is so great that a cottage industry of academies promising to produce star-quality cabin crews has emerged. The courses can range from etiquette and psychology to Basic English and geography. Once flight attendants are hired by the airlines, they typically receive additional safety and emergency training.
What’s the usual turn around time to recover your credit score?
That’s your question…your neighbor’s question and the question of millions around you.
Let me answer honestly…it could take seven long years or even more!!!
You might also do it in a year, if you know the tricks that work.
Before you get those power-packed tips to pick up your credit score, let’s take a quick look on some basics which you must know.
What’s credit score?
Credit score also referred to as FICO score is a number based on how prompt you are in paying back your loans. When you have a high score, it means that you can save more money and the possibility of paying your bills on time is quite high.
What should be your ideal score?
Usually, 620 is the minimum standard score that you must have to secure a loan from a bank. If you have a score above 700, you will get loans at lower rates. When your score crosses 760, you will get loans at the lowest rate. The perfect credit score is 850, whereas the average score is 723.
How do you get your credit report?
According to the Fair and Accurate Credit Transactions Act, you can get a free copy of your credit report every year from any of the accredited agencies.
To track any change in your credit score, it’s a good idea, if you ask for your report every four months, instead of getting all the three at a time.
Credit bureaus
Experian, Equifax and TransUnion are three foremost credit bureaus.
Top tips to repair your credit:
• Never apply for credit cards when you don’t really need it. This is because a new account lowers your credit score by 10 points, on an average.
You can have credit cards, but make sure you have it when you are debt free. In fact, your credit score gets a boost if you borrow and repay in the very first chance. Remember that if you neither have a credit card nor installment loans, the lenders might find you a bit risky as you have no record of loan repayment.
• Make sure that your bills are paid on time. If you do this, your credit scores would be up by around 20 points in a month. In case you don’t, it would feature in an area called “Adverse Accounts”, which would show up all details like the particular months, period of delays etc. Keep in your mind that such details are normally kept for 7 years.
• Another effective way you can utilize to ensure a high credit score is by keeping your credit card balances at the minimum. That can save you at least 70 points.
• Make sure that you obtain your credit reports from each of the major bureaus. This is important because, you cannot repair your credit, if you do not know the contents of your report.
• Remember that you have the right to remove any incorrect information that you may find in your report. So, take steps to clean up your report to erase out all erroneous facts
• Never apply for more credits while you are in the stage of credit repair. If you do this, it will have an adverse effect on your credit score.
• It’ll be a smart move on your part if you give a call to your creditors and have an open talk with them about the facts. Always bear in your mind that the many lenders who have a provision which would lower your monthly installments till you are back on track.
• It’s always good if you go for professional help. There are lots of resources available to help you out. You can even search a credit counseling agency through the National Foundation for Credit Counseling.
• Be tolerant to the situation and keep paying your debts. Remember, repairing your credit is a procedure and that doesn’t happen overnight.
I’m sure with these tips; you can really look forward to get your credit in order within a normal time frame.
History says that men have carried out their roles well enough to increase and maintain the number of members in their groups or clans. Hence they have been bigamous or polygamous according to the needs of the society. Their children learnt to live like adults by copying the actions of adults. Their personalities shaped up accordingly.
In the 21st century, the society has become much more complex and everyone plays multifarious roles with perfection. Here comes the need of perfect parenting. It’s the gardener who tends the buds in his garden to see them bloom into beautiful flowers with the perfect color, shape, size and fragrance. Fathers are such gardeners who tend their kids to grow up to be successful human beings. Fathers have a special role in the children’s lives. It is their active participation in the rearing of their children that helps to steer their kids to a better adjusted and successful life in the future. Here are some tips that every dad must know and practice to become a successful father.
1. Spend time with your children every day
Spend time with your children each and every day. Even when you are out of town on a business trip you need to pick up the phone and talk to them. When you talk to your children try not to ask them questions that are answered with “yes” and “no”. Instead, try asking them questions that require detailed answers. Whether it’s in the morning, before you head to work, or in the evening after your workday is over you must spend time with them. Doing something that they want to do is a great way of letting them know you care about what’s important to them. Reading them a book, or playing a board game together is good to start with.
2. Continue to remain attached
Your child is unique. If you have more than one child you understand how different each one of them is from the other. As they grow older they begin to develop different interest in the world around them. As a father we sometimes get so distracted by our own world that we overlook the detailed world of our children. Avoid this. If you start to move away from your child, being unaware of the small details of his/her world that is the beginning of a gap.
3. Communicate with care
Sometimes we fathers get too caught up in our own busy lives. We don’t pay enough attention to our kids when we talk to them. When you engage your children in a conversation try looking directly at your children when they respond back to you. Let them know that what they have to say is important. You can gain your children’s trust by listening to their problem and your guidance will be welcome to them. Be honest with your children; admit your mistakes and teach your children the importance of taking responsibility and making amends. When they see you acting on your own advice they will adhere to your wishes.
4. Tell your kids your story
A young child often feels the world began at his/her birth. Tell your story and that of your parents and your own family as it can be interesting to your child. By reflecting on your past, you provide your child with the intriguing sense of history and of past generations .You need not tell all the details of your history, but only those which leave your child with the feeling that you too were once a child and you grew up and became an involved father. All of your life experiences are only useful if your kids know that you are being open and honest with them. Make your life an open book.
5. Educate your kids through involvement
You are your child’s role model. Your kids are looking to you to learn how a responsible and mature adult acts. Do chores around the house with your children, make them feel good about helping you and teach them that men also share household duties. Encourage your children to think for themselves. Guide and help them with their decision making process and then stand back and watch them do it themselves. Do all of this while they are young and you can still make an impression on their minds. Don’t wait until they get older. Each day is a new opportunity to teach your child. Don’t let time rob you of the moment and don’t let someone else steal that privilege from you.
6. Give priority to parenting and use your time wisely
As a father your priority must go towards your child, before your job, other relations, or enjoyment. I know this is a bit tough to follow in a world with so many competing demands and attractions. To be a great father you must consciously plan and devote time to being with your children making it your top priority. Plan how you can weave your children into your social life and knit yourself into their lives. Instead of leaving them at home take them with you to the supermarket. Observe how they interact with you in different settings. Most fathers rarely experience the full potential range of emotions with their children because they seldom see them anywhere but at home or at an athletic event.
7. Reduce anger by understanding your own trigger points
Anger is very real and very normal. As a father if you are able to identify the cause of your anger triggered of by your children you will be able to extinguish the flames before you ignite. I know for example that one of my trigger points is when I feel out of control.
There are a number of things that I could do to prevent the chaos but none of them really solve the problem. The real problem is my expectation of the situation. I feel out of control and frustrated. Frustration turns to anger and anger to hurt feelings.
However, you can find ways to express your anger that doesn’t hurt, belittle, or insult your children. Anger in its destructive form can make a child’s misbehavior worse. If you control your reaction to something your child does, the behavior will stop sooner, won’t last as long, or be as severe. Children need to understand why you are upset.
8. New fathers should take time off for your new baby
If you are a first time or new father you should plan on taking time off from work before your new baby arrives. Your baby will only be a newborn for a month. Nearly anything can be put on hold for a couple of weeks. If the blessed event has already occurred and you haven’t already done so plan to take a week off from work to spend with your newborn child.
The best advice for new dads is to get your hands on your baby as soon as, and as often as, possible. Through the process of directly caring for your infant you will learn what your baby needs, how he or she communicates, and what comforting techniques work best. Do not leave this responsibility to the child’s mother. You are a dad now. Try to spend time alone with your baby. Create opportunities where you are the sole care giver. Invite your wife to spend time doing something with her friends or simply offer her some time alone. This will allow you and baby to get to know each other. It will also help you learn the “language” your baby uses to communicate his or her basic needs.
The bond you are developing with your child through your interactions, touch, and care giving is the foundation upon which your father-child relationship will be built. The time you spend with your baby now, will make you a more effective parent in the future.
9. Show respect for the mother
If you are living with your wife definitely show love and respect to your wife in front of your child. This is very important for the healthy development of the child.
10. Learn to hug, kiss and touch your children
As a father if you want to communicate love and acceptance to your kids so that they will know they are loved then you’ve got to be willing to pull them close and hug them. If you were never touched (in an appropriate, compassionate way) by your own father it may be difficult for you to touch your own children.
It gets even more difficult when, for example, our young daughters become adolescents. So, the best time to lay groundwork for good touch is from our child’s birth all the way through her childhood. We fathers should change diapers and clothes, burp, rock and tickle our babies and young children; there are thousands of opportunities to lovingly touch our children.
As your children grow, these activities can be as simple as starting a pillow fight; grooming the dog or building something together; lying side by side in a hammock to look at the stars; or taking dad-and-daughter dance lessons.
Our kids need our fatherly affection, no matter what their ages. Good touch is physical affection that:
• comforts them
• affirms them as a person
• supports them
• respects and is sensitive to their person and their boundaries
• is given with their permission
• is given freely, with nothing expected in exchange
• helps them feel strong, lovable and able to delight in themselves
• and, it is not sexual.
1. Advertisements
It is much easier to get advertisements for your blog today than it was, a few years back.Thanks to Google, and Overture, you no longer have to run from door to door to impress advertisers, and wear off your shoe-sole in the process. Advertising programs like Google
AdSense, Yahoo Publishing Network (YPN), and Microsoft Content Ads, have made earning from advertisements easier than opening your fridge and taking a bite from a piece of cake. To know more about how you can possibly place contextual advertisements and banners on your blog, do visit the following:
• Google AdSense: http://google.com/adsense
• Yahoo Publishing Network / YPN (formerly Overture): http://ypn.yahoo.com/
• Microsoft Content Ads: http://advertising.microsoft.com/microsoftadcenter/
faqs/content-ads
Your earning comes from the advertisements in two ways.
• Every time someone clicks on the advertisements, you earn.
• You also earn from the number of times people ‘see’ your page (that is, the
advertisements).
As you agree to the terms of any one of the advertising programs, advertisements will
start appearing at various places of your blog, and an account will be maintained that
registers how much you are earning. On reaching the minimum earning, or the pay-date,
they dispatch you your paycheck. Cheers!
2. Affiliate programs
Your blog can get you revenue in one of the most traditional ways on earth; commission
in exchange of business. Hundreds of companies/websites (established brands inclusive),
who pay commission to you for sending them customers. Examples of such are
Commission Junction (http://cj.com) or clickbank (http://clickbank.com). They supply
you with a java code that you have to paste in the HTML of your blog, and their banner
appears. If any reader of your blog clicks these banners and becomes a paid member of
the affiliate site, you get a percentage of the payment. Hey, that’ s not bad at all.
3. Get noticed, get hired
No luck, if you decide to write the type of cliché content that thousands of other bloggers
are writing, but if the content of your blog is unique and style is crispy, you are bound to get noticed and get offers that sound like, “ I like your blog; how much, if you write a
daily blog for me?” I leave the rate part for you to decide. You can easily charge anything
between $15 and $25 for each article you write; and as such can earn around $150 per day.
4. Sell stuff
Set up your virtual store and sell stuff through your blog. It is absolutely free to become a PayPal (http://paypal.com) member and start accepting payments through your blog. You have to decide what you are going to sell. There are some items, that need to be shipped, and other items that have less hassle, and can be straightaway downloaded after a payment (for example, ebooks). This can become big business if you are serious and full hearted in your effort.
5. Become a sponsored blog owner
Things work if you can turn the right key. If you can impress others (read, business
owners) by your writing, it may so happen that they want you to write about their
products, and website through your blog. This is like direct advertising of someone via
your blog. Your articles will also carry links to the site that is selling the products or
service mentioned in the articles. Needless to say, you don’ t do this for free, or as a social service. You will get paid for writing about others’ products in your blog. What, if you aren’ t confident to write? Do you miss all these great scopes of earning? Never! Just go ahead and hire a writer. It is worth, even after paying him/her on per article or per month basis.
6. Promote your other site or service
You can use your blog to write interesting articles that will promote your other
ecommerce-websites, or talk of the services you provide. Thus, by building awareness,
you will get indirect earning from your other sources.
7. Donations
If your blog deals with social issues and charity, you are likely to attract donors who
would be interested to donate for charity. A serious and honest effort is bound to attract
donors.
Will you miss all these wonderful opportunities if you are not a great writer? Never. Just hire a pro blogger to write on your behalf. You can check out the HIRE A PRO BLOGGER scheme of www.123writer.com. For $143 you will get exclusive blog posts thrice a week for a month. Check it out.
The world is full of slogans, seminars and books that focus on customer service. We understand that excellent customer service increases customer loyalty, which in turn boosts profitability and drives growth. Then why is customer service so often still so poor? It’s a question of moving from attitude to action. This introductory note stresses some hard facts which probe why customer service is still mediocre at best in so many organizations.
What was your latest customer service mantra?
– “The customer is always right.”
– “The customer comes first.”
– “This is the year of the customer.”
Have you had a recent customer appreciation week, given all employees lapel buttons stating “Yes, I can” to reflect their empowered attitude? Most organizations have involved their employees in a slogan or a customer service seminar. Everyone in management has bought and perhaps read the latest books on service. Most of those books, slogans and seminars seem to create the right attitude, yet no meaningful action follows. Words, including these in this piece, don’t create improvements. Informed action does.
The best people and companies know this. They have come to understand the links, connecting excellent customer service, customer loyalty, organizational growth and profitability. They know that the key to their long-term success is changing the organization’s culture to one that prizes customer loyalty.
Although it’s true that service by itself does not guarantee loyalty, without it you greatly reduce your chances of retaining customers — the basis for building and sustaining growth and prosperity of organizations.
In the United States I see three levels of service being delivered. Those three are rude, indifferent and exceptional. Of these three, which do you mostly receive? “Indifferent” gets my vote.
Here’s one of my recent encounters with indifference. While I was renting a car, the customer service agent folded the rental contract, told me how to find my car and in which space, and then said “Thank you, Ms. Ford?” The misstatement indicated robotic, indifferent service. It also told me that this company does not have a culture that values me (and perhaps you) as its customer.
Most organizations are great in processing customers. Very few excel at serving and satisfying customers. We get processed all the time. Go to the bank and make a deposit. In most cases you get exactly what you expect — a correct receipt for your deposit and the amount of money you requested. Had anything occurred to leave you with a positive impression of the bank that would keep you loyal? It may be most unlikely . Perhaps your teller did not acknowledge you by name or thank you. May be the employees talked among themselves.
Exceptional service and satisfaction are required to create loyal customers. The process of being served is what’s memorable. That personalized transaction is the key to customer retention.
Customer service is not enough. Customer satisfaction that leads to loyalty is the goal. “Loyalty” means you retain a customer and increase the business you do with that customer, developing a relationship so this customer will not be lured away to the competition with the promise of a lower price.
Almost everyone knows the research and statistics, a few take the numbers to heart. Research done some years ago tells us it costs five or six times more to attract a new customer than to keep a current one. Experts estimate the cost today as being closer to eight to ten times. Bain & Company reports that if a company retains 5% of its current customer base, its profits will increase between 25% and 125%! Have you noticed how many companies spend their time, money and energy to attract new customers, while doing very little to keep their current customers? Although it’s a fairly common practice, it’s very short-sighted.
Here’s a scenario that has probably happened with you last year. Let’s say it’s 7 o’clock in the evening and you have just sat down to dinner. The telephone rings. You answer and discover it’s just one of the long-distance telephone carriers offering a great deal with plenty of incentives to entice you to become a new customer. You stop the representative and say “Time out! You already are my long-distance carrier.” The rep responds “Oops!!” Then you asked “Well, can I have that deal as an existing customer?” And the answer is “No”. The offer is only for a new customer, and not for you, an established customer.
It’s amazing how few organizations have figured out that marketing to current customers is good business. What about your organization? Does it work as hard to build the loyalty and business of current customers as it does to attract new ones? Write your experiences as a customer or rep — help me to reach closer to customer service in depth.
“Making the decision to have a child is momentous. It is to decide forever to have your heart go walking around outside your body.” - Elizabeth Stone. Such is the intense and delicate relationship that a parent bears with the child. A new-born child of today, is the future of tomorrow. Therefore a good up-bringing of the child is absolutely necessary. Parents must put their hearts-out in seeing that a child gets enriched mentally, physically, and also gets proper moral and ethical values of life.
Valuable Tips For Ideal Parenting
1) Physical Presence : Children want and need the parents to be physically present in front of their eyes, right from infancy. In fact, when a child is in his/her mother’s womb, he or she, happens to hear the voices of the parents and starts distinguishing between the world on one side and parents on the other. It is absolutely necessary, from that time onwards, that parents do maintain a warm relationship amongst themselves.
2) Listening to and Understanding your child : Just being physically present doesn’t always serve the purpose. You have to listen to almost everything what your child wants you to understand, and interact with the infant as much as possible. This develops a proper bonding and communication between you and your child.
3) Being Supportive Towards Your Partner : Whether you are living together with your partner or not, should be the secondary issue for an ideal parent. The Parents should work together for the welfare of the child. Differences of opinion are a normal feature of parenthood. The most important thing is how the parents resolve or settle the differences that matter. In any case, exchange of respective ideas between the parents should he done in private and no confrontation whatsoever should take place in front of the child. This is just to preserve a feeling of emotional stability and security in the child.
4) Interact With the Child as much as Possible: One of the best ways of developing a good bonding with your child is to play with him/her. In other words, at times, parents do need to behave like children to maintain a close and proper interaction with them. Parents have to enter the child’s world in order to understand and exchange ideas and this in turn makes the child feel secure as well as it gives a sense of comfort and enjoyment to him/her.
5) Teach By Actions : Parents must keep in mind that children are hard core followers of their actions. They observe and follow each individual action of the parent and imitate them. So, it is very essential for a parent to act, behave and socialize properly, so that the child can pick up the best from them.
6) Love : The Best Tool To discipline The Child - To discipline is to guide and bring the best out of your child. Parents should be caring and loving enough, so that the child is inclined to listen to what they say. Talking in a harsh tone, or in a commanding attitude or forcible implications to certain aspects may have and adverse effect on the child’s all-round development.
Parenthood is never smooth and easy as becoming a parent is. It should always be remembered that if one can survive parenthood, one can survive anything.
