pinaki-ghosh.jpgpinaki-ghosh.jpgBy Pinaki Ghosh

The smart people think about the years to come! You can definitely start your internet marketing business from home, but what if the business starts expanding rapidly? Here are some helpful guidelines that will take you through the process of setting up your office:

(A) Before setting up your small office, you should consider the following questions:


1. How far have you thought about the convenience of the customers and the clients that are related to you?
2. Do people visit the place your office is located in? In short, are there people visiting the area?
3. Is it an area that is suitable for offices (with more offices around)? Or is it more suitable as a retail market, or something else?
4. Is there extra space in your house? Can you possibly run your office from your home? This way you can save a lot of cost and time; like your transportation time and rent of office space.
5. Does the location offer regular public transport, and parking facilities?
6. Do you think the space-hiring and electricity costs are being charged reasonably?
7. Is the space available enough for setting up a small office?
8. Does the office space offer you scope for expansion in future?
9. What will be the expenses for remodeling the office space available to suit your purpose? Does it seem too high? If remodeling cost is too high, maybe you should consider seeing other locations.
10. Find out if any office closed down from this location and why.
11. What is the income level of your customers/clients? How frequently are your customers/clients likely to do business with you?
12. Find out who your competitors are and where they are likely to be ahead of you in the race. Where will you be ahead of them?
13. Which categories of your possible clients/customers go to your competitors? Why are they going to your competitors?
14. What are the pricings of your competitors? Are you offering lower prices initially?
15. How do your competitors advertise?
16. What technological advantage do your competitors have?
17. Do your competitors have the advantage of a big brand backing them? Should you consider coming under a big brand?