By Pinaki Ghosh
The Blackhat SEOs are the search engine optimizers who repel the illegal means and practices in order to encourage and boost the website rankings in the search engines. It involves methods that break the TOS of all reputed search engines. Cloaking, spamming, keyword & link stuffing, using doorway pages and site hijacking are some of the methods used by black hat SEOs.
The term black hat SEO is exactly the opposite of the White hat SEOs, who then use legal, ethical means for the search optimization. These terms have evolved from the classic western movies, where the cowboy hero is seen wearing a white hat, and the villains, wear on the black hat. Most take the witches from the tales wearing a tall, wide brimmed black hat. Thus, the black hat symbolizes the evil.
To save money employs the Blackhat SEO’s which are also economical. Most take their help to pull them out from some sort of trouble they have stepped into. Blackhat SEOs are known to solve some of the toughest problems with ease. But still, the Blackhat SEOs are never employed by any famous organizations. Blackhat SEOs do not believe in ethics and follow no ethical guidelines. They will give a high rank to a site by methods that are fair or foul. It is however debated that many SEOs who pose to be white hats, are really black hats in disguise. This theory differentiates that the black hats and the white hats live in the same body. Some white hat SEOs who copy paste content of one site into another, and thus create 50 or 100sites, are really Blackhat SEOs; lacking in ethics. A true writer white hat will never create a second site with content of another site.
The sufferers are the search engines, who are deceived and made to list bogus sites above good sites. Next to suffer are the surfers, who have to make up to choose the better sites from the list containing the bad, ugly and the spammer sites.
This entry was posted on Friday, December 12th, 2008 at 3:24 am and is filed under Business Tips, Internet Marketing, Making Money on the Internet, News, Outsourcing, SEO, Small Business, Uncategorized, Woman Entrepreneur, blogging, customer service. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.
