Pinaki Ghosh
Google allots a value to almost all the web-pages in the Google index which is based on a complex formula. The search that Google performs has the results based on algorithm, which includes the Page Rank value. The higher is the Google Page Rank of your site, the more are your chances of getting a top listing, when someone performs a search Larry Page) and Sergey Brin using keywords from your site.
Larry Page bought in and developed the Page Ranks System (The name Page rank comes from his surname) and Sergey Brin at Stanford University, while researching on a new search engine project. Together, Page and Brin gave birth to Google Inc.
You can easily download and install the Google toolbar (which is pretty simple). Then by choosing the ‘advanced’ option and you can view the Page Rank of any site on the toolbar.
The way Page rank works is best understood by the mathematicians as it’s complicated and involves a lot of calculations. For you to understand, let me put it in a simpler form:
PRA = 1-d + dPRt1/Ct1 + … + PRtn/Ctn
To understand the above Google PageRank formula, here’s the English meaning: The more links that point to your site, the higher is your rank. The higher is the Google PageRank of the sites, pointing (linking) to your site, the higher will be your Google PageRank.
Supposing, a site with PageRank 10, and 5 other sites link to your site it will give you more value, than any site with PageRank 20, and 100 other sites linking to your site. Besides, your PageRank goes on increasing if other sites with content similar to your site point to your site. Thus you see the formula has a lot of variables, and complications.
Your Google PageRank can be increased by:
(a) Getting the higher number of incoming links i.e. links to your site. The PageRank for your site falls by the increasing number of outgoing links.
(b) By getting the incoming links to your site from good sites with high PageRank, will increase your Google PageRank!
(c) To increase your PageRank you can increase the number of pages of your site.
(d) Your PageRank also increases if other sites with similar web content point to your site.
Every month your Google PageRank changes once, as Google updates the rankings once a month.
This entry was posted on Wednesday, December 10th, 2008 at 7:14 am and is filed under Business Tips, Contests, Internet Marketing, Making Money on the Internet, SEO, Small Business, Uncategorized, Woman Entrepreneur, customer service. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.
