By Pinaki Ghosh
To know the importance of the keyword density, we must know the importance of the keywords first. It is a word used to find the similar web pages. It was popularized during the early days of Internet search, as it was not possible to ask natural language questions and find the desired sites. Searches gave the best results if only a few keywords were chosen and searched for. These “keywords” capture the essence of the topic in a question and were likely to be present on all sites listed by the search engine. Many modern search engines have methods for determining which words in a search string are important and are ought to be treated as keywords. Words like articles (a, an, the) and the conjunctions (and, or, but) are not keywords as almost every English-language site on the internet. Searching for these words is a mere waste of time!
Most of the websites present themselves high on the list of the search results by increasing the keyword density. Which means, if the keywords appear frequently on the website, there are chances that the search engines would find your site several times and list them high.
The term keyword density mathematically means the number of times the main keyword would appear in any passage, which can be divided by the total number of words in the passage and then multiplied by 100. Like a 5% keyword density means that the keyword appears 5 times for every 100 words of the passage. 4% - 7% is normally the best ratio of keyword appearance. The keywords should not at one place, and must be spaced out throughout the content. The search engines fine the artificial and unjustified ways in which the search engine optimization takes place, like by increasing keyword density, like repeating keywords one after another spacing them out by commas. Some of the black hats SEOs use techniques like hidden keywords by making the keyword color same as the background color, and increasing keyword density. The search engines penalize anyone using text color very close to the background color. Penalized sites therefore, get a poor ranking.
You can take the professional help of www.writer4me.com for your site in this regard.
This entry was posted on Monday, December 8th, 2008 at 11:28 am and is filed under Business Tips, Internet Marketing, Making Money on the Internet, News, Small Business, Uncategorized, Woman Entrepreneur. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.
Posted by Understanding the importance of keyword density | Search Engine Secrets on December 8th, 2008 at 2:16 pm:
[…] By Pinaki Ghosh To know the importance of the keyword density, we must know the importance of the keywords first. It is a word used to find the similar web pages. It was popularized during the early days of Internet search, as it was not possible to ask natural language questions and find the desired sites. Searches gave the best results if only a few keywords were chosen and searched for. These “keywords” capture the essence of the topic in a question and were likely to be present on all si Excerpt from: Understanding the importance of keyword density […]