By Pinaki Ghosh
The Pay Per Click (PPC) campaigns work the best in comparison of the other ad campaigns. By using the keyword search, the Google, Yahoo and MSN search engines have worked in benefit of the people. But they also give the special benefits to the sites which pay them. If you shell out some money with the Google AdWords, your site’s name will flash on a good ranking on the search results. If you pay the ‘Yahoo Search Marketing’ then even Yahoo will list you in the 3 major positions on their search engine. This means they control the natural listings and pull up the names of sites that pay them.
Discover the 7 secrets to improve the performance of your PPC ads. To know more, read the following:
1. Optimize
‘Optimize’ has two meanings:
(a) Make the advertisement copy or banner perfect, professional-looking, and target oriented. As you pay heavily to run the ad campaigns, you must understand which phrase or copy will attract the maximum number of visitors. Use a professional and get the banners and the copy done, rather than trying them yourself. (b) Make your site optimized with a high keyword density for the keywords which you will be paying to run the PPC ad-campaign. Most of the people make the mistake of paying for the PPC keywords, but not optimizing them in their own sites, which means their sites have a low keyword density, resulting in poor campaign-result and wasted funds.
2. Consider increasing your budget if you want your PPC ads to appear more frequently
If some organizations which lie in the same category bid for the same keyword; the highest bidder, will appear on position no. 1 in the search engine listings, followed by the second highest bidder and then the third. When the ads appear in any other websites, the advertisements of the highest bidder (and the payer) will appear most frequently followed by the others. If you want your ads to appear on position number 1, or more frequently, you have to consider paying more.
3. Go with the giants
There are a lot many organizations which provide the PPC ad service, but it is always the best to go with the biggies like the Google (AdWords), Yahoo (Yahoo Search Marketing) or MSN (MSN AdCentre). The others like LookSmart, Kanoodle, Findwhat, BlowSearch are good but cannot be compared and their tools for preventing click fraud are not so well developed.
4. Avoid Flash and flashy pages
The Flash landing pages and pages with music take a long time to load, resulting in visitors pressing the ‘back’ button and moving away from your website. This will be a heavy loss for you. Not only will you lose your customers and still have to pay for their visit. Colorful pages do not look good or professional. The light pages in combination with the formal colors look best to the visitors.
5. Make the correct judgment about landing pages
Most of the sites make their guests land on their home page from the PPC ads. The home page is not always the best page for the business purposes. Try and understand which of the pages are the most convenient to give the maximum business, and link the ads to that particular page. The page should have the ‘buy now’ tabs which can be located conveniently.
6. Run campaigns seasonally
Since these campaigns are not a minor cost, it is advisable to run them seasonally, mostly during your high seasons.
7. Narrow down on keywords
Try and avoid adding many keywords or keywords that are not specific, as that would result in increasing your budget unnecessarily. Mostly try to target the specific interest groups rather than the entire world. Like, ‘vintage car tyres’ will cost much less than just ‘tyres’, as there will be people bidding for the keyword ‘tyres’.
If you’re bidding for $40 PPC, you will have to pay $40 in advance, and the entire sum will be deducted from your account when 100 people click their mouse on your name in the list. Thus, when your PPC balance reaches zero, you will have to pay in advance again.
This entry was posted on Thursday, December 4th, 2008 at 10:53 am and is filed under Contests, Internet Marketing, Making Money on the Internet, News, Small Business, Uncategorized, Woman Entrepreneur, blogging. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.
