By Pinaki Ghosh
The Internet marketing Gurus like Rand Fishkin promote that an internet-based business depends 60% on the sales page and 40% on the product itself. The 1 page mini websites mostly rely on the sales page. The total business rests on the same. A bad sales page is more of less like a death knell for your site, though it sells good.
Here are the 7 golden rules for writing golden sales letters that can bring you good business:
1. Shocking start
Begin your sales copy by saying something that sounds negative but creates certain amount of excitement. The market experts claim that a negative heading can be much more effective than a positive one. Suppose you read something like, “Throw your computer out of the window!” you will be curious to read further, and it continues in smaller letters, “Because you are going to get frustrated with the insane traffic flow that is going to hit you”. It does sound effective right?
2. Tell your own success story
Try writing a story in your own words, which is spicy and at the same time talks about your success. It does not have to be entirely true! Write in a very personalized form which is much appealing to the reader. Boast about the possessions! Most of us need a leader to follow.
3. Use testimonials
Post the testimonials of the buyers who have been satisfied alongside the main body of the sales letter. To make the testimonials look more genuine, paste photographs of people who have given the testimonials and the links to their sites.
4. Give free gifts
This trick works well! Give away e-books for free if someone buys one product. This way they feel satisfied as at the price of one, they get a number of things.
5. Use bullets
When one uses the bulleted points, it helps the content look better than the paragraph text – this is what the expert copywriters like Tom Johnson of the American University in Cairo believe. Not only are they readable, they also carry a point much more effectively into the mind of the reader. Log on to http://www.prc.dk/user-friendly-manuals/ufm/tip-9810.htm#WhyBullets to know more.
6. Buy it today
Most of the readers almost always forget to come back to the site, unless of course that is his requirement. Thus, you have to make the visitor take out the credit card as soon as he visits; if he decides to think over the offer later, he is never going to do so. Thus, it is important to show urgency or a deadline for any offer.
7. Increase the price and give a discount
Although is sounds funny, it works miracles. If you have decided to sell your product for $29.95, make the price $79.95 and then give a $50 discount. This heavy discount will make the real price of $29.95 sound very reasonable.
On a better side, it is always good to give an iron strong word of guarantee. The guarantees work well to convince your buyer. Your guarantee is even stronger if you can offer a 30 day money back trial offer. If your sales copy for the internet-based business is based on the 7 secret tips, you’re going to be very happy about your profits!
This entry was posted on Tuesday, December 2nd, 2008 at 10:43 am and is filed under Business Tips, Internet Marketing, Making Money on the Internet, Small Business, Uncategorized, Woman Entrepreneur, customer service. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.
