By Pinaki Ghosh
One can never sell a car at the original price that he got, but in the case e-books, one can benefit over the same. E-books have a re sale value also, there aren’t any chances that anyone would sue you for doing that as you aren’t breaking the law. Although you must change the information like the name of the publisher and the writer etc i.e., you must customize them. Most of the e-books come with the master resell rights which means after the resale you are permitted to keep the full profits. You do not have to share the royalty with anyone. Ebooks on success, stress-management, travel and leisure, understanding human psychology, relationship development sell extremely well on eBay. Prices of books range from $9.95 (books on magic tricks or cooking recipes) to $79.95 (real good books on making huge money). The prices of most e-books are around $29.95 (travel, success formula, stress management, relationship-development, understanding human psychology and technical).
To find out a better way to keep your profits high on eBay, read on:
1. Do your research before you start selling
Even before you become an eBay seller, do some amount of research about eBay, and how things go about on eBay. In a matter of days you will be able to identify your potential competitors and at what cost they are offering their e-books. There are 2 ways to sell:
(a) Selling to the highest bidder
(b) fixed price selling (advisable for selling e-books).
2. Write a strong sales copy
The second step would be to write a strong, creative sales copy which can be used for eBay listings and that would work. If you are not very good with copywriting, hire a freelancer for this purpose, because, you will constantly need the help of this person for various e-books that you would work on. A convincing copy will always attract your potential buyers’ attention towards your product. Not only should the sales copy be attractive, but it should be SEO friendly; which means that it should be rich in keywords. That will also make your product search-engine-friendly.
3. Invest on a good e-book cover
If you want to step into business, why hamper the quality by not working or spending too much on the e-book cover! Experts like Brent Turner (CEO of eCover Frog, http://ecoverfrog.com) say that almost 40% buyers are attracted towards e-books by the image i.e. the e-book cover. Place an order with a professional designer to get a first grade e-book cover design. You can use this image (or images) in the eBay listings of your e-book.
4. Offer multiple payment options
Give the buyers as well as the bidders multiple options to clear the payments. In fact, offer them as many options as possible. This will also increase your chances of selling more.
5. Add shipping costs
Shipping costs do not come into consideration if you offer an option of direct download on payment, but if you opt to send your e-books in compact discs by snail mail; you must calculate and include the shipping cost which would be fair enough.
6. Maintain professionalism
Keeping the attitude and the relation completely professional right from the start, would help in the future. You must be extremely prompt and at the same time provide good service; you can change the taxes wherever necessary, and also register the business with the government.
7. Feedback
The system of the exchange of feedback with the buyer on eBay is extremely good. This helps in building a good relation with the buyer. There’s a lot of comfort in the picture. The feedback is you certificate which will motivate the other buyers. There are namely 3 types of feedback that can be given: (a) positive (b) neutral, and (c) negative. You must stay in the good books of your buyer! Just be frank, if the buyer has been rather nasty, give him the same kind of feedback. It is advisable sometimes not to leave a feedback at all, instead of leaving a neutral feedback for your buyer, as that can attract a negative for you.
Ultimately, you must be wondering how good is business on eBay? Effortless and slow in the beginning, picks up gradually and finally shoots up like a rocket. In a matter of days or weeks you can regain the money you invested on the e-book and for selling on eBay.
This entry was posted on Thursday, November 27th, 2008 at 9:12 am and is filed under Business Tips, Ebay, Internet Marketing, Making Money on the Internet, Outsourcing, Small Business, Uncategorized, Woman Entrepreneur, blogging, customer service. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.
