By Pinaki Ghosh
Viral Marketing was the first which was used by venture capitalist Steve Jurvetson, the venture capitalist behind Hotmail, before it was sold to MSN in 1997 while describing Hotmail’s email practice of attaching their own advertisements with outgoing mail from their users. The infamous media critic Douglas Rushkoff wrote about Viral marketing in his book named Media Virus (1994); and that was the very first article on this special way of marketing.
In this book he wrote that Viral Marketing works. Even if we presume that many people who receive your free gifts will not share with others, still there will be 80% others who will share, and go ahead to pass them down to friends and acquaintances. He has written, that this network continues to seven or eight levels before the campaign fades out.
World famous examples of Viral Marketing
• Hotmail promotion campaign
• Gmail promotion campaign
• Microsoft’s Origami Project campaign
• Tupperware popularization
• Popularization of text massaging
• Popularization of chat
• BMW’s Mini Cooper campaign
• Ford Motor’s Evil Twin campaign
• Jami Kane game (BBC sponsored)
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