By Pinaki Ghosh
First used in 1992, the web banners have evolved rapidly in the most innovative ways as a form of advertising since then. They come in several sizes and forms, like static banner, and flash banner which is animated. Banners serve much the same purpose as print ads with the added advantage of being linked to the advertiser’s site.
Banners are the main form of advertising for click ads, and affiliate programs.
Text links are not renowned but related to the banner ads, with no graphics, and serving pretty much the same purpose such as the banners.
A typical banner ad
Common sizes for banner ads are:
i. Full Banner: 468 by 60
ii. Half Banner: 234 by 60
iii. Micro Button: 80 by 15
iv. Micro Bar: 88 by 31
v. Button 1: 120 by 90
vi. Button 2: 120 by 60
vii. Vertical Banner: 120 by 240
viii. Square Button: 125 square
ix. Leader board: 728 by 90
x. Wide Skyscraper: 160 by 600
xi. Skyscraper: 120 by 600
xii. Half Page Ad: 300 by 600
This entry was posted on Monday, November 17th, 2008 at 11:15 am and is filed under Business Tips, Contests, Internet Marketing, Outsourcing, Small Business, Uncategorized, Woman Entrepreneur, blogging. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.
