Power Ideaz

By Pinaki Ghosh

An amusing line says that an internet marketer would first try to save his backup disks containing his lists, before anything else, if his house catches fire. Here are some of the facts about the importance of list building, to understand it better:

List building is an integral part of email marketing and also that of e-business. This business cannot prosper if you decide not to build your own lists.
The larger your list, the more are your chances of profit. It is like simple logic! If you have 10,000 people in your list, and run an email campaign, you are likely to get response from 100 – 400. If your list consists of 20,000 names and addresses, your response is likely to be between 200 and 800.

 You possibly cannot grow your e-business without the help of list building. It will always remain static and there will be no growth curve.
 List building helps you majorly to run email campaigns, to inform about new products and services, new schemes, new offers, discounts, etc.
 It helps in mailing newsletters, which is nothing but an email campaign in a more creative, concealed and helpful manner. The more the creative and helpful newsletters are, the better are the prospects of winning buyers.
 List building is a must for running viral marketing campaigns. Do go through the chapter on viral marketing in this book for additional information on the same.
 It helps you to get back your old visitors; it helps in sending a reminder to the visitors that they had once visited this site. It is said that in any business, the old customers are the best customers that one can get. Therefore, the list of your old customers is the best leads to get repeat business.
 The longer lists help in saving a lot of money on advertising. If most of your visitors come in revert to your email campaign which is obviously dependent on the list, what is the need of running expensive email campaigns?
 List building is legally safe and hence you will not be recognized as a spammer if you send emails to people in your list, since these people had by themselves given you their names and email addresses.

This entry was posted on Thursday, November 13th, 2008 at 11:58 am and is filed under Business Tips, Credit Repair, Ebay, Internet Marketing, Making Money on the Internet, Small Business, Uncategorized, Woman Entrepreneur, blogging, customer service, ebooks. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.