pinaki-ghosh.jpgpinaki-ghosh.jpg pinaki-ghosh.jpgpinaki-ghosh.jpgBy Pinaki Ghosh

Most of the people know by now that YPN is the biggest competitor of Google AdSense. From various blogs (eg. http://www.lithman.net/2007/02/making-money-with-ypn) it seems true that Yahoo is paying three times more to YPN (Yahoo Publishing Network) members than Google is paying to AdSense members. 

#How your income comes from YPN
As people have advertised through the program of Yahoo called ‘Search Marketing’, you can earn from YPN. The Ads that are under the Yahoo Search Marketing appear on your websites, and every time some visitor clicks on the Ads, you earn! Experts like Anthony Yap, [http://www.anthony-yap.com] State that Yahoo keeps a total of 32 % of the revenue from the advertisers, giving away 68% to the website owners who advertise.

  Step 1: Setup your website/blog
Get you website or blog ready and complete. It should be professional looking to get approved at the first instance.

Step 2: Apply for YPN membership
Only then, one can apply for the YPN membership (http://ypn.yahoo.com). Hit the ‘apply now’ button. You will have to fill up the following information, so make sure you are ready to answer the following:
 Email 
 First Name 
 Last Name 
 Phone Number 
 Company Name 
 Web Site URL 
 Monthly Page views
 Primary Type of Content
 Primary Purpose of Your Site (Blog/Content/Directory/Ecommerce/Social Networking/Other)
 Are you currently Displaying 3rd Party Ads? (Are you showing Google or other ads?)
 Do you have a Valid U.S. Social Security or Tax ID Number?You must agree to the terms and the conditions of Yahoo.

Step 3: Get feedback from Yahoo
You will have to wait for 7 days for a reply from YPN customer care. Presently YPN is offered to only members or the websites in the USA. Interested non US members have to wait a longer for this excellent opportunity to be opened to publishers or websites all over the world.  If you are approved, you will receive a mail and an YPN account with Yahoo.

Step 4: Design your advertisements
Try and customize the way you want the advertisement to appear in your website. You can customize the shape, size and color of ads to suit the color and available space of your website/blog.

Step 5: Copy and paste code
When you’re done with the customization, you will get a java code (see sample) that you have to copy and paste among the HTML code of your website, at suitable places, where you want the ads to appear. You can perhaps ask your technical friend to help you out with placing the code in your site, if you are not so comfortable with technical and HTML stuff.

Step 6: Advertisements start appearing
The Advertisements appear almost immediately. You can earn a lot from these advertisements every time a visitor on your site clicks on them. This means there are a lot higher the number of visitors and a lot more are your chances of earning. So, go ahead and make you presence felt, popularize your website; get a steady traffic flow. You are not allowed to click on these advertisements, or your membership will be terminated.

Step 7: Receiving payment
How much would a person earn from a single website with 1-3 pages? If SEO expert David Lithman is to be taken seriously, you are likely to earn $10 - $12 each day from it, with an average daily traffic flow of 400, amounting to a monthly $300 - $360 from 1 website. You can use these codes for all your websites thereafter. Multiply your earnings accordingly. You will receive your payment 45 days after the end of a month, for that accounting month.  The best advantage YPN has over Google AdSense is that you can transfer your earnings from YPN to place your own advertisements with Yahoo Search Marketing. So, what are you waiting for? Get spoilt with YPN!