By Pinaki Ghosh
Why search engines love unique content?
In the world of internet, there goes a famous saying ‘Content is king’. But for an internet user or anyone who plans to set up their own one soon, you sure must be updated with the fact that the search engines usually catch the unique content. The content on the sites must be edited and updated all the time so that the search engine ranking is maintained high. What actually decides the ranks of search-engine listings? Good and original content is one main deciding factor. The content should be entirely different and unique compared to the other sites.
“The content on the sites must be edited
and updated all the time so that the search engine
ranking is maintained high.”
Just like the human visitors, the wants and the similarities of the search engines are the same. Search Engines usually have search engine spiders which are actually the robots that walk through the net. The robots cannot enter poorly coded pages which have poor html, or JavaScript and Flash. During this, the robots aren’t patient enough. If the page content is not detected, it is directly rejected by the robot. Robots act the same way with poorly colored pages, whose background and letter colors are close to each other. Even if the robot tries to find his way in, the poor resolution of the pages might restrict them. That also means it’s a poor site map.
Not only search-engine robots, but also human visitors get confused and reject a website if the site map is complicated. The search engine robot will not be able to discover many deeply underlying pages with poor site planning.
The content along with the site must be quick in loading. If there is an excessive usage of graphics and Flash, the site takes a lot of time to load which in turn can make the search engine robot leave it. The website must take less than 5 seconds to load so as to let the robot find it. Even the new visitors would not want to wait too long and then go on to leave the site in case it’s too slow.
You may think that it would be alright if the search engine robot would leave you site. But this means that your site will not make it in the search engine listings and hence, the people who do not know the name of your site will not be able to visit your site ever.
This entry was posted on Tuesday, November 4th, 2008 at 11:03 am and is filed under Business Tips, Contests, Ebay, Internet Marketing, Small Business, Uncategorized, Woman Entrepreneur, blogging, customer service, ebooks. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.
