pinaki-ghosh.jpgBy Pinaki Ghosh

If you are planning to start up with your own ecommerce site or already own one, you must get your updates and facts revised. Here are 7 main strategies which would help you instantly to gain profits. These policies are tested and confirmed.
1. Solid product description
While advertising your product online you must be able to make some good descriptions about the product which can create an interest among your customers. The products (in case of 50 plus articles) must be described in around 125 -150 words in length. For quality sake, getting the articles done from a professional person is imperative.  In case you are on the look out for professionals or freelancers, you may log on to sites like Writer4me (www.writer4me.com), 123writer (www.123writer.com), Guru (www.guru.com) and Elance (www.elance.com) to hire copywriters/content-writers who will work on your descriptions and give an amazing outcome or even help sell a refrigerator to an Eskimo.  In the case that you are selling an e-book or some course through your site, you can get the sales copy made, which may comprise of 3000-5000 words in length. Also, you can add in the feedbacks from your clients.
2. Accompanied by picture
Sometimes pictures provide the best explanations ever. Until and unless you put pictures on the products for the net, you really would not be able to create the interest on the customers. People like to see the products that they would want to buy, as said by Mark Luetke the marketing guru. But messy images are not really appealing. In case of really small products you can give them the satin background or maybe give it a cropped look and can even replace it with maybe a plain background. When the products such as car and bikes are promoted, you may get the shots outdoors. The cover pages of the e-books must be of high quality, cost of which is $30 upwards. You can visit the sites such as Writer4me (www.writer4me.com), if your budget is around $50, to get the best and the most professional e-book covers in the market.
3. Cross selling
Chain your other items just below the description of the products of each item so that people who want to purchase the product can also look out for other related products.  This way you can increase your sales upto 30%.
4. Free gifts to visitors to get their email address
Give out free gifts like ebooks from your squeeze page to any visitor who gives his/her email address. This way you can create your own database of your visitors whom you can keep updated with your newsletters.
5. Newsletters
Spam mails differ from newsletters. I would be surprised if anyone says he/she likes spam mails. They are advertisement-mails that go directly to the folder that has been assigned in your email account for ‘spam’. But newsletters give some really useful information to the customers and thus, most people mark the mails as ‘not spam’. This may be one of the powerful tools in keeping the update on the new products and schemes. Newsletters are far better than spam mails as promotional tools.
6. Discount
Giving various discounts throughout the year such as ‘winter bonanza: 25% off’ or maybe the ‘Spring Festival-up to 50% discount’ can boost up your sales. Keeping a track of your old customers and the ones that rely on you and then complementing them by giving some additional benefits can help.
7. Show professionalism with your affiliates
In case you are heading an affiliate program, you must act professionally. Clearing off the payment of your affiliates on time, and giving them codes for your banners can help in keeping good relations with them. Do not keep the affiliates hanging for a lot of time to get their commission.
Also, you can work on increasing your sources of getting some extra income by tying with the other service providers as an affiliate (and get commission) and also Google YPN (contextual pay per click). You can earn several hundred or even thousands of dollars every month from this.