pinaki-ghosh.jpgBy Pinaki Ghosh

So, are you all set to put your best foot ahead in the internet business field? Greetings to the internet marketing field of the world! The success stories such as those like Yahoo and Google are true, especially with the internet based business, it’s also true that a website which does not have any marketing plan is more or less like a store about which one would not know, and thus would not see a bad happening. Merely setting up your site is not important but how to gain the popularity is what is important. What would actually make your website popular and work is what one should be stressing on. Ultimately your site is your own money minting factory in just 6 months?
1. Writing articles
Content is often crowned as the king. Your site visitors are often attracted to the content more than anything. A good-looking site without good content is like food that looks yummy but does not have any taste, and hence finds no takers. Not many master the art of writing good articles.
“
A good-looking site without good content
is like food that looks yummy but does not have any taste, and hence finds no takers.
”
The articles should be keyword rich (repeated use of the keywords), so that they are found quickly during keyword search. Informative articles are extremely helpful and thus these articles must be posted in the various blogs and article banks, directories and ezines. And they should in turn be linked to your site. If you are very busy, hiring a copy writer is a good idea.
2. Pay per Click Marketing
One of the most expensive but the best ways of drawing the traffic is pay-par-click marketing. If you do not lie in the lower budgets but are keen on the profits, you should without hesitation try PPC. Mostly, success comes guaranteed.
Some of the popular Pay per Click schemes is:

  •   Google Ad Words
  •   Yahoo Search Marketing
  •   Microsoft AdCenter

When you go for PPC advertisements, you must pay beforehand. Every time someone clicks on your ad, your pre-paid balance instantly gets debited. The advertisements also appear in the websites which have similar content such as your own site; as well as Google, Yahoo and MSN search engine listings. Sponsored results appear over natural search results. There have been however reports of click fraud, which may result in your loss of money.
3. Traffic purchase
Some of the sites offer visitor packages for fixed prices. The ultimate decision maker is you, who can make your decision and choose from the various packages that are available. Example: you can choose from a package of 1000 guaranteed visitors per month for a payment of $50 or 5000 visitors for $180 so on. You can choose the one that fits in your pocket and can get the traffic diverted to your site according to your requirement. But you must also keep away from the frauds.
4. Buying expired domains
Supposing someone hands over the keys of a new car which has been purchased by someone else, and then says, “Have fun! It’s for you!”  Would you instantly take it? Most possibly you would take it. Well, most of us would in such cases. In the world of internet too, sometimes websites that are owned by one, are often handled by people who get to manage it. To talk in clear terms, if I have my own website, I work hard to build up a traffic that can be beneficial to me, but gradually, maybe my other commitments and busy schedule and forgetfulness or maybe my carelessness to renew the website adds up, and after a time, the website expires. People are on constant vigil. As soon as the site expires they start up their own with the same domain name, and thus get a ready made traffic flow.
5. Viral marketing
One of the cheapest and the affordable ways of internet marketing is Viral Marketing. It works on the concept of chain mails, just the way hotmail used it for its popularity. Pictures, videos and e-books which are free are mostly loved by people. Especially when these items are placed on your site, people love to use them and forward them to their loved ones. Thus, by personalizing them and giving your name somewhere on the items, you end up marketing your site. Also, in case your product is liked by people they would end up forwarding it and thus, the number of viewers of your site goes only higher. The popularity of your site increases.

This entry was posted on Friday, October 24th, 2008 at 9:41 am and is filed under Business Tips, Contests, Credit Repair, Ebay, Internet Marketing, Making Money on the Internet, News, Parenthood, Parenting, Real Estate, Relationship Development, Small Business, Uncategorized, Woman Entrepreneur, blogging, customer service, ebooks. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.