Power Ideaz

By Pinaki Ghosh

You can see a lot of products flooding the internet sites and also the ecommerce sites. But as one may see, not all products get to do the equal business. Some rules go in without consideration and need to be known by the people. The following are a few rules that you may have to follow develop if in case you want to sell your product and in turn earn profits.
1. Go for high profit margin products
The maximum number of people that went on to become millionaires was due to the internet business. Online business is the only business wherein one can expect around 100% profit. The margin of the profit that one can get during the other business is merely 20% to 33%. The original cost price of the product is around 67% - 80% is covered by the cost price. But if the product is a virtual one, there isn’t much of a cost-price or production cost (except the early investments), and as such you can expect to make a 100% profit from every sale. You can take the example of the software giants who gain 100% profit from every sale that they make. It is just the same for e-books.
2. Target niche market rather than the general market
Whenever we experience a heart pain, we take the initiative to visit the cardiologist rather than the normal physician. The same way, it’s a not a bad idea to select a position a niche market than targeting the general market, which is often over-saturated. As you go into the niche market, which deals with just a specific range of products, the chances of you getting noticed are much higher. You must try and develop the product which is aimed at specific interest groups.
3.  High quality
While selling your product, one thing that is utmost necessary is that you never compromise on the quality of the product. Remember, the old or the existing customers and clients are your best clients. Keeping them happy with the quality would compel them to remain satisfied with the product that they receive from you. If you have around 300 customers who are satisfied with the service and the quality, you will get a steady sale from them all the year round. Therefore keep them updated with the newsletters especially while announcing your new products.
“
Remember, the old or the existing customers and clients are your best clients… If you have around 300 customers who
are satisfied with the service and the quality, you will get a steady sale from them all the year round.
”
4. Quick delivery
One might observe that the humans are highly impatient. They would want quick service. Thus, your products must be easily accessible and auto downloadable, preferably quickly downloadable…something that the customers would be able to get their hands on immediately after payment.
5. Trial version
When you deliver a trail version of the product which is absolutely of no cost to access, sometimes, there are 40 % chances that the people who get to access this, would want to purchase the original full version. Therefore, in such cases, the trial version that is, when the product has a time limit, the item needs to be downloadable then may it be a software, e-book or a mere courseware.
6. Research
Look out and find more about the products that you need to sell online. Better if you can get the copies of the product and study them. If they sell well, then you can be assured of the plan and the product. You must try and do something related to the subject or may be the same in a different fashion. To start with, your product must be better than that product and at the same time, at a lower price than that product.

7. Keep upgrading
If the item that you are promoting and dealing with is the one related to the software field like the e-books, constant up gradations and improvements are necessary. At any level when you stop you tend to stall your business which is the untimely death. Thus, you must upgrade the same at least every 6 months. Even a minor up gradation would work.
As you may notice, the 7 tips are neither costly nor very difficult to keep in mind. The lower versions of the software’s and the games or even the e-books can be rated around $30 for every time that one downloads.  If you have around 200 visitors every day, one can expect 3% - 5% conversions which may increase later on after the trail versions have been tried and used, which also means approximately $250 of the daily sales which sums upto about $7500 every month. If you go on at this rate, this figure would be achieved along the 4th month. Therefore, why wait, put along your best foot forward!

By Pinaki Ghosh

If you are planning to start up with your own ecommerce site or already own one, you must get your updates and facts revised. Here are 7 main strategies which would help you instantly to gain profits. These policies are tested and confirmed.
1. Solid product description
While advertising your product online you must be able to make some good descriptions about the product which can create an interest among your customers. The products (in case of 50 plus articles) must be described in around 125 -150 words in length. For quality sake, getting the articles done from a professional person is imperative.  In case you are on the look out for professionals or freelancers, you may log on to sites like Writer4me (www.writer4me.com), 123writer (www.123writer.com), Guru (www.guru.com) and Elance (www.elance.com) to hire copywriters/content-writers who will work on your descriptions and give an amazing outcome or even help sell a refrigerator to an Eskimo.  In the case that you are selling an e-book or some course through your site, you can get the sales copy made, which may comprise of 3000-5000 words in length. Also, you can add in the feedbacks from your clients.
2. Accompanied by picture
Sometimes pictures provide the best explanations ever. Until and unless you put pictures on the products for the net, you really would not be able to create the interest on the customers. People like to see the products that they would want to buy, as said by Mark Luetke the marketing guru. But messy images are not really appealing. In case of really small products you can give them the satin background or maybe give it a cropped look and can even replace it with maybe a plain background. When the products such as car and bikes are promoted, you may get the shots outdoors. The cover pages of the e-books must be of high quality, cost of which is $30 upwards. You can visit the sites such as Writer4me (www.writer4me.com), if your budget is around $50, to get the best and the most professional e-book covers in the market.
3. Cross selling
Chain your other items just below the description of the products of each item so that people who want to purchase the product can also look out for other related products.  This way you can increase your sales upto 30%.
4. Free gifts to visitors to get their email address
Give out free gifts like ebooks from your squeeze page to any visitor who gives his/her email address. This way you can create your own database of your visitors whom you can keep updated with your newsletters.
5. Newsletters
Spam mails differ from newsletters. I would be surprised if anyone says he/she likes spam mails. They are advertisement-mails that go directly to the folder that has been assigned in your email account for ‘spam’. But newsletters give some really useful information to the customers and thus, most people mark the mails as ‘not spam’. This may be one of the powerful tools in keeping the update on the new products and schemes. Newsletters are far better than spam mails as promotional tools.
6. Discount
Giving various discounts throughout the year such as ‘winter bonanza: 25% off’ or maybe the ‘Spring Festival-up to 50% discount’ can boost up your sales. Keeping a track of your old customers and the ones that rely on you and then complementing them by giving some additional benefits can help.
7. Show professionalism with your affiliates
In case you are heading an affiliate program, you must act professionally. Clearing off the payment of your affiliates on time, and giving them codes for your banners can help in keeping good relations with them. Do not keep the affiliates hanging for a lot of time to get their commission.
Also, you can work on increasing your sources of getting some extra income by tying with the other service providers as an affiliate (and get commission) and also Google YPN (contextual pay per click). You can earn several hundred or even thousands of dollars every month from this.

By Pinaki Ghosh

So, are you all set to put your best foot ahead in the internet business field? Greetings to the internet marketing field of the world! The success stories such as those like Yahoo and Google are true, especially with the internet based business, it’s also true that a website which does not have any marketing plan is more or less like a store about which one would not know, and thus would not see a bad happening. Merely setting up your site is not important but how to gain the popularity is what is important. What would actually make your website popular and work is what one should be stressing on. Ultimately your site is your own money minting factory in just 6 months?
1. Writing articles
Content is often crowned as the king. Your site visitors are often attracted to the content more than anything. A good-looking site without good content is like food that looks yummy but does not have any taste, and hence finds no takers. Not many master the art of writing good articles.
“
A good-looking site without good content
is like food that looks yummy but does not have any taste, and hence finds no takers.
”
The articles should be keyword rich (repeated use of the keywords), so that they are found quickly during keyword search. Informative articles are extremely helpful and thus these articles must be posted in the various blogs and article banks, directories and ezines. And they should in turn be linked to your site. If you are very busy, hiring a copy writer is a good idea.
2. Pay per Click Marketing
One of the most expensive but the best ways of drawing the traffic is pay-par-click marketing. If you do not lie in the lower budgets but are keen on the profits, you should without hesitation try PPC. Mostly, success comes guaranteed.
Some of the popular Pay per Click schemes is:

•   Google Ad Words
•   Yahoo Search Marketing
•   Microsoft AdCenter

When you go for PPC advertisements, you must pay beforehand. Every time someone clicks on your ad, your pre-paid balance instantly gets debited. The advertisements also appear in the websites which have similar content such as your own site; as well as Google, Yahoo and MSN search engine listings. Sponsored results appear over natural search results. There have been however reports of click fraud, which may result in your loss of money.
3. Traffic purchase
Some of the sites offer visitor packages for fixed prices. The ultimate decision maker is you, who can make your decision and choose from the various packages that are available. Example: you can choose from a package of 1000 guaranteed visitors per month for a payment of $50 or 5000 visitors for $180 so on. You can choose the one that fits in your pocket and can get the traffic diverted to your site according to your requirement. But you must also keep away from the frauds.
4. Buying expired domains
Supposing someone hands over the keys of a new car which has been purchased by someone else, and then says, “Have fun! It’s for you!”  Would you instantly take it? Most possibly you would take it. Well, most of us would in such cases. In the world of internet too, sometimes websites that are owned by one, are often handled by people who get to manage it. To talk in clear terms, if I have my own website, I work hard to build up a traffic that can be beneficial to me, but gradually, maybe my other commitments and busy schedule and forgetfulness or maybe my carelessness to renew the website adds up, and after a time, the website expires. People are on constant vigil. As soon as the site expires they start up their own with the same domain name, and thus get a ready made traffic flow.
5. Viral marketing
One of the cheapest and the affordable ways of internet marketing is Viral Marketing. It works on the concept of chain mails, just the way hotmail used it for its popularity. Pictures, videos and e-books which are free are mostly loved by people. Especially when these items are placed on your site, people love to use them and forward them to their loved ones. Thus, by personalizing them and giving your name somewhere on the items, you end up marketing your site. Also, in case your product is liked by people they would end up forwarding it and thus, the number of viewers of your site goes only higher. The popularity of your site increases.

By Pinaki Ghosh

Keeping a track of your emails isn’t a big problem when you’re receiving a mere ten or less than ten mails a day. As your business grows the picture will change. As you end up sending approximately hundred mails a day, you too will receive as many mails. Thus, planning out a mail management system is advisable than to find yourself in a pretty nasty soup. The following tips may prove to be of great help:
1. Do not open your mails every time they arrive
One of the worst time killers, which often goes unrealized are incoming emails. Most of the email programs, have the email notifications like, when one receives a mail, you have little pop ups or some beeps and some shiny icons which act like mail alerts. But immediate reactions can end up as a distraction for those who work. While working, you must continue to work and not react to these mails. Time yourself to read the mails too. Set aside 2 or 3 fixed time in the day when you will read and answer mails…rather than reading them the moment they arrive. This is one of the most accepted and the best remedy overall.
2. Managing storage space 
Nowadays, one can see a lot many email programs which have a highly large space to offer. For example, Yahoo Mail got its Yahoo Mail Beta into market and offered a total 1 GB storage email space which was in turn a huge up gradation factor. Thus, the end result is such that if one is a light user of the emails, he would never have to delete mails. The same was the case when Microsoft launched its Windows Live Mail and the storage space was twice the space that Yahoo offered.

2 GB mail storage space was astonishing! This also meant that one would never have to delete mails and can also keep the attachments!
For those who have opted for the other programs or sites, they should keep in mind the 2 basic principles: (a) you must try and shift or go in for some mail program which would offer you a better space to store your mails (b) you may erase most of the mails as you receive them especially those which aren’t necessary. Once the attachment has been downloaded, you could delete the mails or just if you want to save them, you can do so in one of your separate folders. Adding any of the advertisements and the junk mails could be named as ‘spam’ and eventually you spam folder can be cleaned after a period of time.
3. Sending heavy attachments with your mails
Winzip can condense attachments of your mail to some extent. Most of the people who excel in this field know that this is not really sufficient, mainly when one has to send in the mails with heavy attachments and content with large graphics. Leave aside the others, MS Word documents which have graphs and graphics are not really lucky enough to be delivered as attachments if they are heavy files exceeding 10 MB. Thus, people have to find a solution for the same. Programs like http://rapidshare.com, http://megaupload.com, or http://4shared.com to upload the most important and heavy files are helpful. Once you are done with the uploading, you would receive a downloading link. All you have to do is mail the link to solve the entire problem. The main receiver must click on the link to download.

4. Keep a copy of sent items
Saving the mails that have been sent is another good option. To keep the sent items folder enabled always would help you keep a record and not lose any important information ever.
5. Spell Checking
It’s really sad that most of the email sites and programs do not offer the spell check facility like Microsoft Windows Live Mail. Thus, it’s advisable that you are a little cautious about your spellings when one is sending the mails to the big companies. A lot of the typos may change their attitude about you.
6. Use filters for better email management
One must make proper use of filters or even better known as folders. If you receive a lot of mails from many organizations, you may sort them according to your preferences in different folders. Naming the folders by different names would help you locate faster. When all the mails accumulate in one place it gives your inbox a messy look.
7. How to find email addresses
It gets annoying when you cannot find the email addresses of the person you are wanting to mail while sending an email. A Gmail or the Yahoo Mail Beta user would find that easy as the contacts appear when you happen to type in the first or the first two letters of the person you intend to mail, which is extremely convenient. Even Windows Live Mail happens to give you the freedom to check the email address of the person from the icons given next to compose and send column. If the email program that you are using does not help you out here, you may use the sites such as www.four11.com, www.switchboard.com and www.whowhere.com.
Once you follow these seven simple steps, it will help you in the management of your emails which is otherwise a nightmare, especially when have your business at the peak.

By Pinaki Ghosh

Viral Marketing is the most inexpensive and at the same time widely studied strategy of the internet marketing today. The name too, as it sounds, has been derived from the study of the multiplication of the virus which is also the growth. The Virus multiplies from 1 to 2, 2 to 4, 4 to 8, 8 to 16 and so on. The figure below would help you understand the viral marketing campaign:

X

XX
XXXX
XXXXXXXX
XXXXXXXXXXXXXXXX
XXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXX
XXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXX
The central idea is; give out interesting things to people free of cost, with the name of your blog inscribed in it, and people will happily pass them to others. The name of your blog will spread like wildfire.

1. Give some laughing gas to people
People love to laugh no matter what age group they belong to. But however, the strain of modern lifestyle increases the hunger for laughter in people all the more. Giving out funny stuff, free of cost, from your blog, and mainly via mails to your friends in and outside MySpace will work positive. It may include very funny pictures and videos. And, not to forget; the funny stuff must carry the name of your site written on them, or your effort is a waste. The people, who receive them, will love them, and pass them to a number of other friends, and the stuff will automatically keep passing as a chain-mail. Fropki.com became extremely popular recently using viral marketing.

2. Give out free e-books, exploiting people’s greed
Most of the people are greedy by nature. If you give them some free e-book which promises success, they will be happy. Do pass your friends some free e-books and they will in turn pass the same to many other friends. This will go on for 6 to 7 stages, and within 2 weeks, the free e-book will reach a huge number of people. People must exhibit a burning interest for the book that will be an outcome of their greed. This will make you successful. Needless to say, the e-book must have a link to your blog. To get tailormade ebooks created exclusively & inexpensively for you, check out Writer4me.com.

3. Exploit social networks
The viral marketing exploits social networks. Most of the people keep regular contact with 12 people on an average, who are the inner circle of friends and associates. If people love something, they almost invariably share it with these 12 people of the innermost circle. This is one of the secret of viral marketing success.

4. Keep it easy to transfer
The stuff you will give out for free must be essential. That means; it must be something which is transferable and downloadable over the internet. It should be easy and quick to transfer. If it is difficult to transfer or takes a very long time to download, you will fail to achieve the best result.

5. Campaigns must be repeated with new stuff in 2 – 3 weeks
The effect of a viral marketing campaign lasts for at least 2 – 3 weeks, after which it dies out. You have to repeat the process with a new campaign every 2 – 3 weeks, with new free stuff to give away.

6. Allow others to use your stuff
Make your stuff copyright free, so that they can be freely used and transferred to others.

7. Be ready for a magical growth
As people say, the virus that you create can kill you. This kind of viral marketing can lead to unbelievable rapid growth. If you are not ready to grow with it, it’s your business that will suffer. You must be ready to handle 10 times the traffic within a short time, your blog must be regularly updated; you must be ready with a bigger bandwidth for your blog, to handle the additional traffic-load. You must be ready to hire people (eg. writers) whenever necessary. If you can’t supply at par with the growing demand, your blog may die!